Manifest
At Manifest, we create rich content experiences that drive brand transformation. We are a proudly independent, full-service agency with a 40-year history of innovation in the content discipline. Our team has been honored numerous times as Content Agency of the year, we’ve won an Effie for Sustained Success and Digiday’s Content Agency Partner of the Year -- to name just a few accolades. We pride ourselves on collaboration without restraint and don’t just hire people who fit, we hire disruptors who add to our culture. We embrace different backgrounds and experiences, differing opinions, discussion, productive debate and earned trust. And our commitment to inclusion across race, gender, gender identity or expression, age, religion, identity, disability status, sexual orientation, national origin, and experience drives us forward. Let’s chat.
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below. We’re hiring a Performance Marketing Manager to focus on paid media for one of our key accounts. Our ideal candidate must have expertise in paid search and paid social (META specifically, though additional familiarity is a big plus). This role is for you if you have 3-5 years of experience executing paid search and paid social campaigns, as well as experience collaborating with internal agency teams and client teams. This role can be based (hybrid) in any of our four metro areas: Chicago, D.C., NYC or Phoenix. The annual salary range for this role in the Chicago market is $85k - $115k in base pay, exclusive of any bonuses or benefits, and the base pay offered will be determined on a case-by-case basis based on experience, skills, training, certifications, education, etc., and will be informed by market data. Benefits include options for healthcare plans, paid time off and parental leave, plus a 401(k) match. Responsibilities •Develop and execute omni-channel distribution strategies inclusive of tactics such as: SEM/PPC/paid search, paid social, content syndication, and programmatic campaigns, with the focus on SEM/PPC/paid search. •Contribute strategic insights into content planning and recognize opportunities for new content using analytics, search behaviors, intent and trends, social listening, competitive analytics, etc. •Manage direct client communication, in partnership with account and project management, as it pertains to performance marketing programs. •Perform daily SEM/PPC/paid search related activities, including keyword analysis and management, bidding strategies, A/B testing, and KPI analysis. •Collaborate with members of the Performance Marketing discipline for media distribution strategies. •Collaborate with other internal teams, such as analytics, creative, account operations, etc., to ensure all media executions ladder to client objectives. •Draft marketing copy for text ads, landing pages and paid campaigns. •Monitor Google algorithm updates and assess the potential or known impact on Manifest clients. •Responsible for weekly, monthly, and quarterly reporting including performance measurement and metrics analysis and insights. Requirements •Minimum
3-5 years proven track record running performance marketing programs with the focus on SEM/PPC/paid search and paid social (META specifically), primarily in advertising or marketing agencies. •Expert computer proficiency: experience with Microsoft Office Suite, Keynote, Google Data products (such as Google Analytics/Console), and keyword research tools: Google Keyword Planner, Moz, etc. •Proficient in Google AdWords, Bing Ads, and CPC campaign strategy. •Exceptional interpersonal and communication skills, with the ability to clearly and concisely articulate the rationale behind the methodology that goes into performance media strategy. •Detail-oriented with strong analytical skills and ability to maintain key department metrics. •Strong communication and presentation skills. •Highly organized and able to direct own activities and to promote cross-team collaboration. •Troubleshooting capabilities and a self-starter attitude. •Outspoken and willing to speak up on areas of expertise, while being articulate in technical aspects of the job. •Bachelor’s Degree or equivalent work experience required.
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The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below. We’re hiring a Performance Marketing Manager to focus on paid media for one of our key accounts. Our ideal candidate must have expertise in paid search and paid social (META specifically, though additional familiarity is a big plus). This role is for you if you have 3-5 years of experience executing paid search and paid social campaigns, as well as experience collaborating with internal agency teams and client teams. This role can be based (hybrid) in any of our four metro areas: Chicago, D.C., NYC or Phoenix. The annual salary range for this role in the Chicago market is $85k - $115k in base pay, exclusive of any bonuses or benefits, and the base pay offered will be determined on a case-by-case basis based on experience, skills, training, certifications, education, etc., and will be informed by market data. Benefits include options for healthcare plans, paid time off and parental leave, plus a 401(k) match. Responsibilities •Develop and execute omni-channel distribution strategies inclusive of tactics such as: SEM/PPC/paid search, paid social, content syndication, and programmatic campaigns, with the focus on SEM/PPC/paid search. •Contribute strategic insights into content planning and recognize opportunities for new content using analytics, search behaviors, intent and trends, social listening, competitive analytics, etc. •Manage direct client communication, in partnership with account and project management, as it pertains to performance marketing programs. •Perform daily SEM/PPC/paid search related activities, including keyword analysis and management, bidding strategies, A/B testing, and KPI analysis. •Collaborate with members of the Performance Marketing discipline for media distribution strategies. •Collaborate with other internal teams, such as analytics, creative, account operations, etc., to ensure all media executions ladder to client objectives. •Draft marketing copy for text ads, landing pages and paid campaigns. •Monitor Google algorithm updates and assess the potential or known impact on Manifest clients. •Responsible for weekly, monthly, and quarterly reporting including performance measurement and metrics analysis and insights. Requirements •Minimum
3-5 years proven track record running performance marketing programs with the focus on SEM/PPC/paid search and paid social (META specifically), primarily in advertising or marketing agencies. •Expert computer proficiency: experience with Microsoft Office Suite, Keynote, Google Data products (such as Google Analytics/Console), and keyword research tools: Google Keyword Planner, Moz, etc. •Proficient in Google AdWords, Bing Ads, and CPC campaign strategy. •Exceptional interpersonal and communication skills, with the ability to clearly and concisely articulate the rationale behind the methodology that goes into performance media strategy. •Detail-oriented with strong analytical skills and ability to maintain key department metrics. •Strong communication and presentation skills. •Highly organized and able to direct own activities and to promote cross-team collaboration. •Troubleshooting capabilities and a self-starter attitude. •Outspoken and willing to speak up on areas of expertise, while being articulate in technical aspects of the job. •Bachelor’s Degree or equivalent work experience required.
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