META
Reality Labs Portfolio Marketing Strategy Director
META, Burlingame, California, United States, 94010
Reality Labs Portfolio Marketing Strategy Director
Check out the role overview below If you are confident you have got the right skills and experience, apply today. At Reality Labs, we bring together cross-disciplinary minds in one place to deliver our mission: build tools that help people feel connected, anytime, anywhere. As the Reality Labs Portfolio Marketing Strategy Director, you’ll be responsible for developing category-wide brand and marketing strategy efforts across the Metaverse and Wearables. This role will focus on marketing multiple devices, emphasizing how our products work together to tell a compelling ecosystem story, and working to establish long-term marketing strategies and key partnerships that define the future of Reality Labs and wearables / AI / AR more broadly. Responsibilities Lead the development of long-term marketing strategies focused on AR/VR innovations and future market opportunities (2-10 years), ensuring alignment with Meta’s vision, product development and business goals. Identify and establish strategic partnerships with key organizations, developers, and external stakeholders to drive the growth and adoption of Reality Labs’ wearable products. Partner with a team that tracks emerging consumer trends, market dynamics, and competitive shifts, translating these insights into actionable marketing and partnership strategies for Reality Labs. Lead cross-functional special projects, including naming and packaging strategies for emerging products, ensuring market competitiveness and consumer accessibility. Build and nurture relationships with executive leadership and cross-functional teams, including Product, Product Marketing, and Communications, to ensure strategic alignment and successful execution of initiatives. Build and mentor a team of strategic marketers and partnership leaders, fostering an environment of collaboration, foresight, and inclusion that drives both individual and organizational growth. Minimum Qualifications 12+ years of experience in consumer marketing, with 5+ years of experience in a brand marketing role for consumer brands. 5+ years experience working on consumer technology brands/products/channels. 5+ years working on non-North American marketing efforts, whether based in North America or abroad. Experience leading fast growing, cross-functional teams, either formally through reporting structure or informally through influence. Experience working across marketing channels and influencing product and service experience. Experience developing brand strategy for world-renowned companies. Experience demonstrating the return of marketing investment in the short- and long-term. Preferred Qualifications Experience in gaming, VR/MR/AR, retail, or relevant brands. Advanced qualifications in marketing strategy. Compensation $227,000/year to $296,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality. Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, disability, or other legally protected characteristics.
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Check out the role overview below If you are confident you have got the right skills and experience, apply today. At Reality Labs, we bring together cross-disciplinary minds in one place to deliver our mission: build tools that help people feel connected, anytime, anywhere. As the Reality Labs Portfolio Marketing Strategy Director, you’ll be responsible for developing category-wide brand and marketing strategy efforts across the Metaverse and Wearables. This role will focus on marketing multiple devices, emphasizing how our products work together to tell a compelling ecosystem story, and working to establish long-term marketing strategies and key partnerships that define the future of Reality Labs and wearables / AI / AR more broadly. Responsibilities Lead the development of long-term marketing strategies focused on AR/VR innovations and future market opportunities (2-10 years), ensuring alignment with Meta’s vision, product development and business goals. Identify and establish strategic partnerships with key organizations, developers, and external stakeholders to drive the growth and adoption of Reality Labs’ wearable products. Partner with a team that tracks emerging consumer trends, market dynamics, and competitive shifts, translating these insights into actionable marketing and partnership strategies for Reality Labs. Lead cross-functional special projects, including naming and packaging strategies for emerging products, ensuring market competitiveness and consumer accessibility. Build and nurture relationships with executive leadership and cross-functional teams, including Product, Product Marketing, and Communications, to ensure strategic alignment and successful execution of initiatives. Build and mentor a team of strategic marketers and partnership leaders, fostering an environment of collaboration, foresight, and inclusion that drives both individual and organizational growth. Minimum Qualifications 12+ years of experience in consumer marketing, with 5+ years of experience in a brand marketing role for consumer brands. 5+ years experience working on consumer technology brands/products/channels. 5+ years working on non-North American marketing efforts, whether based in North America or abroad. Experience leading fast growing, cross-functional teams, either formally through reporting structure or informally through influence. Experience working across marketing channels and influencing product and service experience. Experience developing brand strategy for world-renowned companies. Experience demonstrating the return of marketing investment in the short- and long-term. Preferred Qualifications Experience in gaming, VR/MR/AR, retail, or relevant brands. Advanced qualifications in marketing strategy. Compensation $227,000/year to $296,000/year + bonus + equity + benefits. Individual compensation is determined by skills, qualifications, experience, and location. About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality. Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, disability, or other legally protected characteristics.
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