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Job Title: Marketing - Project Manager
Location: Remote (PST & EST)
Duration: 6 months
Job Description: About *** Marketing Shared Services/Media Shared Services Marketing at **** is undergoing a major transformation and is seeking exceptional talent for the newly formed Marketing Shared Services organization. Marketing Shared Services is a centralized team that will lead the standardization and innovation of key functions, including Media, Marketing Enablement, and Marketing Intelligence, across all four of *** 's iconic brands. Within the Marketing Shared Services organization, the Media Shared Services group will consist of a combination of centralized and embedded resources that will drive a consistent approach to media planning and activation across the portfolio. The team will leverage strategic acumen, deep functional expertise, and scale across the organization to be a demonstrable force multiplier for the brands it serves.
About the Role The Manager, Video is responsible for end to end management of ad trafficking across multiple **** brands, and standardizing asset management across our portfolio of brands. Sitting within the broader Marketing Shared Services organization, this role is part of a new approach for ****., providing a centralized activation arm for video investment across ****.'s brands. In this role, you will work closely with the Video lead, brand marketing, creative, production teams, and ****.'s Media Agency partners to drive efficiency and effectiveness primarily in the programmatic, social and direct video landscape.
What You'll Do • Manage video creative trafficking for client brands, working closely with production and creative teams on asset delivery. Video trafficking inclusive of programmitc, direct, social and influencer video. • Support in asset management and trafficking for brand media assets - display banners, audio ads and custom content • Lead standardization of airtable useage across client. • Work with channel activation and channel planning, brand marketing and creative teams on briefing video specs for product and brand stories • Lead communication with media agency and creative teams, ensuring that all ads are launched in a timely manner and that best practices are followed • Consistently manage workflows with creative teams and production teams and meet agency SLAs for campaigns. • Work with video team to regularly conduct research and due diligence to identify video innovation opportunities and best practices that will elevate **** brands in the marketplace • Establish and drive continuous improvements to creative workflows, by staying atop platform best practices and industry trends • Support video team in sharing video insights for our client Inc portfolio
Competencies • Strategy: Effectively execute strategy, consistently pursue business and marketing objectives, manage breakthrough media campaigns, adopt innovations and new practices, and surface cross-portfolio media best-practices • Planning: Support planning of media campaigns to advance company and brand-specific goals, optimize activities and expenses to ensure campaign results, prioritize key levers to achieving business objectives, and implement relevant processes to help COE and brand teams deliver results • Leadership: Demonstrate ability to work independently, facilitate collaboration,identify opportunities for growth, be a consistent team player, take initiative, and proactively identify potential issues and recommend solutions • Teamwork: Execute the directives of **** 's mission, manage and work efficiently with various stakeholders, be solution- and service-oriented, and communicate effectively and directly • Ownership: Demonstrate subject matter expertise, establish presence with team, demonstrate strong presentation and written communication skills, own mistakes and work quickly to find solutions, and showcase initiative
Who You Are • 4+ years marketing experience with 3+ years experience in paid media • Experience planning and executing brand media, programmatic and direct campaigns • Knowledge of video landsscape, creative best practices, and trends • Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change • Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across • Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work:
Job Description: About *** Marketing Shared Services/Media Shared Services Marketing at **** is undergoing a major transformation and is seeking exceptional talent for the newly formed Marketing Shared Services organization. Marketing Shared Services is a centralized team that will lead the standardization and innovation of key functions, including Media, Marketing Enablement, and Marketing Intelligence, across all four of *** 's iconic brands. Within the Marketing Shared Services organization, the Media Shared Services group will consist of a combination of centralized and embedded resources that will drive a consistent approach to media planning and activation across the portfolio. The team will leverage strategic acumen, deep functional expertise, and scale across the organization to be a demonstrable force multiplier for the brands it serves.
About the Role The Manager, Video is responsible for end to end management of ad trafficking across multiple **** brands, and standardizing asset management across our portfolio of brands. Sitting within the broader Marketing Shared Services organization, this role is part of a new approach for ****., providing a centralized activation arm for video investment across ****.'s brands. In this role, you will work closely with the Video lead, brand marketing, creative, production teams, and ****.'s Media Agency partners to drive efficiency and effectiveness primarily in the programmatic, social and direct video landscape.
What You'll Do • Manage video creative trafficking for client brands, working closely with production and creative teams on asset delivery. Video trafficking inclusive of programmitc, direct, social and influencer video. • Support in asset management and trafficking for brand media assets - display banners, audio ads and custom content • Lead standardization of airtable useage across client. • Work with channel activation and channel planning, brand marketing and creative teams on briefing video specs for product and brand stories • Lead communication with media agency and creative teams, ensuring that all ads are launched in a timely manner and that best practices are followed • Consistently manage workflows with creative teams and production teams and meet agency SLAs for campaigns. • Work with video team to regularly conduct research and due diligence to identify video innovation opportunities and best practices that will elevate **** brands in the marketplace • Establish and drive continuous improvements to creative workflows, by staying atop platform best practices and industry trends • Support video team in sharing video insights for our client Inc portfolio
Competencies • Strategy: Effectively execute strategy, consistently pursue business and marketing objectives, manage breakthrough media campaigns, adopt innovations and new practices, and surface cross-portfolio media best-practices • Planning: Support planning of media campaigns to advance company and brand-specific goals, optimize activities and expenses to ensure campaign results, prioritize key levers to achieving business objectives, and implement relevant processes to help COE and brand teams deliver results • Leadership: Demonstrate ability to work independently, facilitate collaboration,identify opportunities for growth, be a consistent team player, take initiative, and proactively identify potential issues and recommend solutions • Teamwork: Execute the directives of **** 's mission, manage and work efficiently with various stakeholders, be solution- and service-oriented, and communicate effectively and directly • Ownership: Demonstrate subject matter expertise, establish presence with team, demonstrate strong presentation and written communication skills, own mistakes and work quickly to find solutions, and showcase initiative
Who You Are • 4+ years marketing experience with 3+ years experience in paid media • Experience planning and executing brand media, programmatic and direct campaigns • Knowledge of video landsscape, creative best practices, and trends • Experience in a highly complex, matrixed organization with a proven track record of working cross-functionally to drive change • Exceptional communication and interpersonal skills, with the ability to effectively manage up, down, and across • Entrepreneurial spirit with the ability to work through ambiguity, continuously improve ways of working, and infuse strategic thinking into your work: