OneLegacy
Writer Public Relations Specialist Job at OneLegacy in Azusa
OneLegacy, Azusa, CA, United States, 91702
Join Us in Transforming Lives Every Day
At OneLegacy, every moment counts. As the nation's largest organ, eye, and tissue recovery organization, we are dedicated to saving lives and sharing hope . Guided by our values of integrity, compassion, stewardship, diversity and inclusion, urgency, innovation and excellence, and collaboration , our team works tirelessly to honor every gift of donation. This is more than a job; it's an opportunity to make a profound impact on countless lives.
Job Type: Full-time; Exempt
Work Hours: Forty-hour workweek as determined by assigned shift. Assigned days or shift can be changed at any time. Assigned days and/or shift can be changed according to staffing needs. Must be available evenings, holidays, and weekends as required.
Work Setting: In-person and Field Service Area
Travel: Occasionally required to travel by personal auto or air to meeting sites and other locations.
Location: Azusa, CA
Summary of Functions:
The Writer Public Relations Specialist maintains, expands and implements complex communications strategies for OneLegacy and OneLegacy Foundation. The Specialist will Develop, write, and edit persuasive and informational content across various platforms, including printed collateral, articles, and newsletters, ensuring alignment with organization brand and objectives. Under the strategic direction of the Director, this position is responsible for researching and writing news releases, creating media kits, developing and sustaining relationships with the media, and translating data insights into compelling narratives that enhance brand visibility. This position will contribute to the redevelopment of OneLegacy Inspires Hollywood and perform other related activities to support OneLegacy's eye, tissue and organ donation, OneLegacy programs and initiatives and ongoing marketing campaigns, support events, public relations and community relations.
Duties & Responsibilities:
Essential Job Functions:
Coordinate External Public Relations Activity
1.Proactively manage multi-media relationships, secure media placement with various networks and print publications.
2.Write, edit, and proofread press releases, pitches, fact sheets, messaging, byline articles, case studies, white papers, social media posts, and media summaries.
3.Places stories in non-clinical trade publications.
4Support and develop communication strategies for on-site or in-studio production and events, public relations, and community relations in OneLegacy's service area.
5.Manage OneLegacy Inspires Hollywood multimedia partnerships and engage media professionals to depict accurate organ, eye and tissue storylines.
6.Develops relationships with reporters at TV stations airing evening news, major talk radio stations, newspapers with major regional newspapers, and key trade publications.
7.Research and prepare content and talking points for subject matter experts, OneLegacy executives, donor families, organ recipients, and OneLegacy Ambassadors to participate in media interviews.
8.Works with volunteer and community events department staff to identify Ambassadors for emergent media opportunities.
9.Attends staff meetings and training programs and/or in-services as deemed necessary by the immediate manager.
10.Supports the organization's Standards of Professional Conduct as outlined in the OneLegacy Policies and Procedures, and the mission, vision and values in the organization.
11.Identifies and implements marketing and advertising opportunities.
12.Work closely with cross-functional teams to story mine and identify communication opportunities that will resonate with the media and encourage organ and tissue donation.
13.Responses to media inquiries and coordinate/deliver requested information or interviews, ensuring that reporters and other members of the media have a professional and positive interaction with OneLegacy.
14.Performs other duties as assigned.
Write Communications Materials
1.Writes press releases and media advisories.
2.Writes for OneLegacy's multiple newsletters, including OneLegacy Inspires Hollywood.
3.Storyboards and develop program run of shows for internal and external projects.
Develop and draft talking points for internal and external panel discussions.
Oversee Latino Advertising Campaigns
1.Prepares budget, develops media plan, and executes paid advertising campaigns in Latino media.
2.Works with advertising agencies to develop creative as needed.
Secondary Job Functions:
1.Develops and maintains website content; assists in the managing of website blog by developing original content and researching story ideas and photography.
2.Assists with developing, writing, editing, and preparing brochures and other documents for print and online presentations.
3.Contributes to production of major media/community events, including:
OneLegacy Donate Life Rose Parade Float
OneLegacy Run/Walk
Vidcon
Mexican Independence Day Parade
Press conferences
Job Qualifications and Requirements:
Education: Bachelor's Degree required, preferably in business, marketing or communications/PR.
Experience: Minimum of five (5) years of professional experience in media or public relations required. Must have at least 3 years' experience working with Facebook, Twitter, and other social media platforms. Full knowledge of local media outlets.
Bilingual English / Spanish (able to fluently speak, read and write English and Spanish) strongly preferred.
Proficient skills using the MS 2010 Suite software.
Certification & License: OneLegacy requires employees to maintain a current California driver's license and current vehicle insurance based on California minimum insurance coverage standards.
Salary Range: $70,000.00- $105,060.80 Annually
Benefits Medical/Dental/Vision Plans -Employer pays 90% of premium cost for employee and their dependents
19 days of PTO
2 Floating Holidays
10 Holidays
Life Insurance
Supplemental Life Insurance
Wellness Plans
Employee Assistance Program
Pet Insurance
Gym Onsite
Mileage Reimbursement to applicable positions
Tuition Reimbursement
Employee Referral Program
403b Retirement Plan with an annual discretionary 8% Employer contribution
School Loan Forgiveness