TPI Global Solutions is hiring: Marketing Manager in Birmingham

Established and thriving company headquartered in Birmingham is searching for a r Marketing Manager to develop and execute strategies to promote their rental services, enhance brand visibility, and drive customer engagement! This is an autonomous role conducting market analysis, campaign management, and collaboration with sales teams to achieve business objectives.

Key Responsibilities:

• Market Research: Analyze market trends, customer needs, and competitor activities to identify opportunities for growth.
• Strategic Planning: Develop comprehensive marketing plans that align with company goals and target specific customer segments.
• Campaign Management: Design and implement marketing campaigns across various channels, including digital, print, and social media, to promote equipment rental services.
• Brand Management: Maintain and enhance the company's brand image through consistent messaging and innovative marketing initiatives.
• Collaboration: Work closely with the sales team to develop promotional materials and strategies that support sales objectives.
• Budget Management: Oversee the marketing budget, ensuring efficient allocation of resources to maximize ROI.
• Performance Analysis: Monitor and analyze the effectiveness of marketing campaigns, using data to inform future strategies.

Qualifications:

• Bachelors degree in Marketing, Business Administration, or a related field.
• Proven experience in marketing, preferably within the equipment rental or related industry.
• Strong understanding of digital marketing strategies and tools.
• Excellent communication and interpersonal skills.
• Ability to analyze data and translate insights into actionable plans.