The Marketing Manager at MUTOH America, Inc. will manage marketing and product departments promotional programs through collaboration with Sr. Leadership and other team members. The Marketing Manager will recommend, develop, and assist with the execution of innovative strategies to promote MUTOH America, Inc., the services, products, and the brand to focus on the aggressive expansion of new business growth. The ideal candidate is a working manager that has talent to lead and the ability to execute tight deadlines, manage changing needs, and budget management. This position will report directly to the President of MUTOH America, Inc. and will be responsible for managing a team in our Phoenix corporate office.
Responsibilities:
- Establish positioning, identify target audiences, and develop Marketing and Advertising plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze dealer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Collaborating with sales and product teams to design, test and evolve lead nurturing tactics.
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute multi-channel campaigns across product lifecycles, ensuring the alignment of communications and messaging across all channels
- Manage content and updates for customers and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Gather dealer and industry insights to increase conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- Manage, maintain, and execute the Trade Show program
- Present MUTOH America, Inc. to press and media contacts
- Manage showroom presentation to maintain the brand
- Manage and perform additional duties as needed
Qualifications
- Bachelor's degree in marketing, business, or related field
- Minimum 5-7 years of experience leading a marketing and business development department
- Excellent written and verbal communication skills
- Proven experience managing a team of excellence
- Experienced in large format print equipment industry, a preferred
- Proven experience developing marketing plans and campaigns, both digital and print
- Proven experience managing online marketing, social media strategy, pay-per-click
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
- Proven experience designing both print and digital advertising
- Experienced in the development and management of launch kits
- Experienced in Google Analytics, Adobe Suite, WordPress, Constant Contact, Hub Spot, & Salesforce
- Travel is required
All candidates that are presented with an offer of employment will be required to successfully complete a preemployment background, drug screen, and motor vehicle review as required by the position.