First American Equipment Finance
AVP, Marketing Job at First American Equipment Finance in Rochester
First American Equipment Finance, Rochester, NY, United States, 14673
High performers deserve a high-performance culture and a state-of-the-art headquarters. First American is proud to offer its colleagues outstanding compensation & benefits, including 401(k) match, a free on-site gym, paid parental leave, subsidized childcare, and a flexible hybrid schedule, among many others.
The Marketing Manager will lead a push communications strategy targeting the C-suite of middle market companies for our industry teams. The Marketing Manager will work to develop the company's and the team's unique brand, have broad latitude and creative control, write, design and produce original thought leadership content, and cultivate and execute strategic campaigns that drive business. The Marketing Manager will work in tandem with the Sales leadership of the vertical team to develop, deliver and execute on goals, go-to-market strategies, and marketing tools. This role, like all roles at First American, carries a high degree of responsibility and authority.
Requirements
Compensation: $65,000 - $85,000
We are hiring a limited number of professionals with a can-do attitude, who enjoy camaraderie, believe in excellence, and have an action orientation. If you value being part of a highly empowered team and enjoy an environment that rewards innovation, hard work, and excellence-we would love to talk to you.
The Marketing Manager will lead a push communications strategy targeting the C-suite of middle market companies for our industry teams. The Marketing Manager will work to develop the company's and the team's unique brand, have broad latitude and creative control, write, design and produce original thought leadership content, and cultivate and execute strategic campaigns that drive business. The Marketing Manager will work in tandem with the Sales leadership of the vertical team to develop, deliver and execute on goals, go-to-market strategies, and marketing tools. This role, like all roles at First American, carries a high degree of responsibility and authority.
Requirements
- Bachelor's degree preferred, or equivalent combination of education, training, and experience, with at least 3 years of marketing experience
- Ability to independently set strategy and execute on ideas
- Strong attention to detail, content writing and copyediting skills
- Ability to manage and grow relationships with external association leaders
- Ability to work collaboratively with a sales team, advocate for ideas and build group consensus
- Confident speaking/presentation skills
- Ability to reinforce the value of marketing, inspire the sales team to adopt marketing campaigns and other output, and reinforce outcomes using data to support individual goals and team vision
- Experience with InDesign, Salesforce, event management and B2B marketing will be considered a plus
Compensation: $65,000 - $85,000
We are hiring a limited number of professionals with a can-do attitude, who enjoy camaraderie, believe in excellence, and have an action orientation. If you value being part of a highly empowered team and enjoy an environment that rewards innovation, hard work, and excellence-we would love to talk to you.