Marketing Director Job at Roofing Rochester NY in Rochester

Job Summary:

We are seeking a dynamic and versatile Marketing Manager to join our small, close-knit team. This role is integral to the growth and success of our company, combining marketing expertise with technical skills to support our brand, vision, and values. As a key team member, you’ll wear multiple hats, including website development, SEO strategy, social media management, content creation, and providing general computer support. Additionally, you will take a lead role in creating a marketing strategy and innovative brand-building initiatives to enhance our visibility in the community.

Responsibilities:

Marketing Strategy & Community Engagement:

• Marketing Strategy: Develop and implement a comprehensive marketing strategy that aligns with the company’s vision, values, and goals.
• Brand Building Ideas: Brainstorm and execute creative initiatives to increase community visibility and engagement. Examples include organizing unique events like a snowball fight with hot chocolate, with proceeds supporting local charities.
• Community Outreach: Build relationships with local organizations and stakeholders to foster goodwill and community involvement.

Marketing & Digital Presence:

• Website Development: Maintain and enhance the company website, ensuring a user-friendly, visually appealing, and responsive design.
• Search Engine Optimization (SEO): Develop and implement SEO strategies to improve website traffic, search rankings, and online visibility.
• Social Media Management: Create, schedule, and post engaging content across all social media platforms to drive brand awareness and audience engagement.
• Content Management: Update and maintain the company blog, ensuring timely, relevant, and high-quality posts.

Technology Support:

• Provide general computer support to colleagues, including troubleshooting and basic IT assistance for team members less familiar with technology.
• Ensure software and tools are functioning efficiently and recommend updates or improvements where necessary.

Strategic Planning & Execution:

• Develop and execute marketing campaigns that align with the company’s goals and values.
• Analyze performance metrics to measure success and adjust strategies accordingly.
• Collaborate with the team to brainstorm and implement creative ideas for growth and customer engagement.

Administrative Duties:

• Assist with ad hoc projects and administrative tasks as needed in a small business environment.
• Work collaboratively with various departments to ensure smooth day-to-day operations.

Qualifications:

• Proven experience in marketing, digital marketing, or a similar role.
• Proficiency in website development (e.g., WordPress, Squarespace, or similar platforms).
• Strong understanding of SEO principles and tools (e.g., Google Analytics, SEMrush).
• Experience managing social media platforms and scheduling tools.
• Excellent writing and editing skills for blogs and social media content.
• Basic IT skills with the ability to provide general tech support.
• Highly organized and able to manage multiple tasks effectively.
• Self-motivated, adaptable, and a team player with a positive attitude.

Desired Attributes:

• Strong alignment with our company’s vision, mission, and core values.
• Creative thinker with a passion for community engagement and innovative marketing ideas.
• Willingness to learn and take on new challenges in a fast-paced, small-business environment.
• Excellent interpersonal and communication skills.

Why Join Us?

• Be part of a collaborative team that values creativity, innovation, and integrity.
• Enjoy a role with variety and the opportunity to make a tangible impact on the company’s success.
• Gain hands-on experience in a small business where your contributions are valued and recognized.

To Apply: Please submit your resume, a cover letter detailing your experience, and examples of past marketing or community engagement projects to Paul@roofingrochesterny.com

We are exclusively seeking direct communication from individuals and do not wish to engage with recruiters or their affiliated organizations.