Unique Solutions is hiring: Content Marketing Specialist in Rochester

Content Summary: Content Marketing Specialist at Rochester, for Unique Solutions

We are committed to building meaningful connections with our audience and are looking for a talented Content Marketing Specialist to help us elevate our brand and drive engagement. If you’re passionate about content creation, strategy, and analytics, we want you to be part of our team!

Key Responsibilities:

• Develop and execute a content marketing strategy that aligns with our overall business goals, driving engagement and generating leads.
• Create high-quality content across a variety of formats, including blog posts, articles, social media posts, videos, case studies, and more.
• Optimize content for SEO to improve organic traffic and search engine rankings.
• Conduct research to stay updated on industry trends, customer insights, and competitors, ensuring content is relevant and compelling.
• Manage and maintain the content calendar to ensure timely delivery of content across channels.
• Work closely with other teams (SEO, Social Media, Product, Sales) to create cohesive content that supports broader marketing initiatives.
• Measure and report on content performance using analytics tools and adjust strategies to improve effectiveness.
• Collaborate with the design team to ensure visually appealing and on-brand content.
• Drive content distribution strategies to amplify reach through social media, email campaigns, and other digital platforms.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 2-3 years of experience in content marketing, copywriting, or a similar role.
• Strong writing and editing skills, with an ability to craft content that resonates with target audiences.
• Familiarity with content management systems (WordPress, HubSpot, etc.) and email marketing platforms.
• Ability to create content for diverse platforms and adapt tone/style to different audiences.
• Strong project management skills with an ability to manage multiple projects and deadlines.
• A strategic mindset with an understanding of content’s role in driving business growth.
• Experience in video and multimedia content creation is a plus.

What We Offer:

• Competitive salary and benefits package.
• Professional development opportunities and a clear career progression path.
• A creative and collaborative work environment.
• Opportunities to contribute to impactful content that shapes our brand and audience engagement.