Unique Solutions is hiring: Content Marketing Specialist in Rochester

Content Summary: Content Marketing Specialist at Rochester, for Unique Solutions

We are looking for a creative and data-driven Content Marketing Specialist to join our team and help elevate our content strategy. If you have a knack for storytelling, a strong understanding of digital marketing, and a passion for crafting compelling content, we want to hear from you!

Job Description:

As a Content Marketing Specialist, you will be responsible for creating, executing, and optimizing content strategies to engage, inform, and convert our target audience. You will work closely with cross-functional teams to develop content that aligns with our brand voice, business objectives, and marketing goals. This is an exciting opportunity to make a measurable impact through content and contribute to the growth of our company.

Responsibilities:

• Develop and implement a comprehensive content strategy across multiple platforms, including blog posts, website content, social media, email campaigns, and more.
• Create high-quality, engaging, and SEO-friendly content that aligns with our target audience’s interests and needs.
• Conduct content research and competitor analysis to identify industry trends and ensure our content stays relevant and ahead of the competition.
• Optimize content for SEO, driving organic traffic and improving search engine rankings.
• Work with the design and marketing teams to create visually appealing and shareable content.
• Manage and update the company’s blog, ensuring it is current and aligned with overall marketing goals.
• Collaborate with other teams to ensure content supports lead generation, conversion, and retention efforts.
• Track and measure content performance using analytics tools (Google Analytics, HubSpot, etc.) and adjust strategies as needed.
• Promote content through social media, email marketing, and other digital channels.
• Maintain content calendars to ensure timely delivery and consistency across campaigns.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 2+ years of experience in content marketing, copywriting, or a similar role.
• Strong writing, editing, and proofreading skills with a keen eye for detail.
• Knowledge of SEO best practices and content optimization techniques.
• Ability to work both independently and as part of a collaborative team.
• Strong organizational and time-management skills with the ability to handle multiple projects at once.
• Creative thinker with the ability to adapt content strategies based on audience insights and business needs.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for career development and skill growth.
• A supportive, collaborative, and creative work environment.
• A chance to contribute to impactful content strategies and make a difference in a growing company.