Content Marketing Specialist Job at Unique Solutions in City of Rochester

Content Summary: Content Marketing Specialist at City of Rochester, for Unique Solutions

We are seeking a creative and driven Content Marketing Specialist to join our dynamic marketing team. In this role, you will be responsible for developing and executing compelling content strategies that engage our audience, drive traffic, and support our business objectives. You will work closely with various teams to create high-quality content for multiple platforms, including blogs, social media, and email marketing.

Responsibilities:

• Develop and implement a content marketing strategy aligned with our brand goals and target audience.
• Create, edit, and publish high-quality written content, including blog posts, articles, whitepapers, case studies, and newsletters.
• Collaborate with the marketing team to create engaging visual content, including infographics, videos, and social media graphics.
• Conduct in-depth research on industry trends, audience needs, and competitor analysis to inform content creation.
• Optimize content for SEO to improve search engine rankings and drive organic traffic.
• Manage the content calendar to ensure timely publication of content across various channels.
• Analyze content performance metrics using tools such as Google Analytics and social media insights, making data-driven recommendations for improvement.
• Work closely with the social media team to amplify content distribution and engagement through social media platforms.
• Collaborate with other departments, such as sales and customer support, to develop content that addresses customer pain points and enhances the buyer’s journey.
• Stay up-to-date with content marketing trends, tools, and best practices to continuously improve our content strategy.

Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• 2-3 years of experience in content marketing, copywriting, or a similar role.
• Exceptional writing and editing skills, with a strong portfolio of published content.
• Knowledge of SEO best practices and content optimization techniques.
• Strong analytical skills with the ability to extract insights from data and metrics.
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.
• Creative mindset with the ability to generate engaging and innovative content ideas.
• Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.

What We Offer:

• Competitive salary and comprehensive benefits package.
• Opportunities for professional development and career advancement.
• A collaborative and inclusive work culture.

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