Unique Solutions is hiring: Social Media Manager in City of Rochester

We are looking for a creative and experienced Social Media Manager to join our growing team. If you’re passionate about crafting engaging content, building online communities, and driving brand awareness through social media, we’d love to hear from you!

Key Responsibilities:

1. Develop and execute social media strategies to drive engagement, brand awareness, and lead generation across platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
2. Create and curate high-quality, relevant content for social media channels, ensuring consistency with brand voice and messaging.
3. Monitor, analyze, and report on social media metrics to measure the effectiveness of campaigns and optimize performance.
4. Engage with followers, respond to inquiries, and foster a positive online community.
5. Stay up-to-date with the latest social media trends, tools, and best practices to ensure the brand remains competitive and innovative.
6. Collaborate with marketing, design, and content teams to create campaigns that align with broader marketing objectives.
7. Manage social media calendars, ensuring timely posting and campaign execution.
8. Conduct social media audits and competitive analysis to stay ahead of industry trends.

Requirements:

1. Bachelor’s degree in Marketing, Communications, or a related field.
2. In-depth knowledge of social media platforms, trends, and best practices.
3. Strong writing and editing skills, with the ability to craft compelling, brand-aligned messaging.
4. Familiarity with paid social media campaigns and advertising strategies.
5. Ability to think creatively and strategically to drive measurable results.
6. Excellent communication skills, both written and verbal.
7. Strong organizational skills and the ability to manage multiple projects in a fast-paced environment.

Why Join Us?

1. Competitive salary and comprehensive benefits package.
2. A dynamic, collaborative, and creative work environment.
3. Opportunities for professional growth and career advancement.