Home Surplus
Position Description - Head of Marketing
Location:
Keyport, NJ (On-site strongly preferred; hybrid considered)
Company Overview
Home Surplus is a fast-growing retail warehouse superstore specializing in cabinets, doors, countertops, and more. With a focus on in-stock products, expert design, and exceptional service at value prices, we aim to be the top choice for contractors and consumers alike. After decades as a single-location business, we have expanded to five stores across New Jersey and Maryland and are on a path toward national growth.
Visit us at homesurplus.com.
Position Overview
The Head of Marketing will lead Home Surplus' marketing strategy - driving brand awareness, customer engagement, and sales growth. This role will oversee media agencies, manage an internal creative team, and collaborate cross-functionally with eCommerce, merchandising, and operations. The ideal candidate is a hands-on leader with a balance of strategic vision and executional excellence. The position is currently slotted as a Director, but the company may adapt title as needed in order to attract the best candidate.
Key Responsibilities Brand Strategy & Management
- Define and refine Home Surplus' brand positioning, messaging, and identity. Marketing Strategy & Execution
- Develop and implement comprehensive marketing plans spanning branding, awareness campaigns, promotions, and social media. Agency Leadership
- Direct and manage external media, creative, research, and promotional agencies. Creative Oversight
- Guide the internal creative team to produce compelling marketing assets. Content & Social Media
- Oversee content strategy and organic social media efforts. Data-Driven Marketing
- Track, analyze, and optimize key performance metrics. Budget Management
- Develop and manage the marketing budget, ensuring efficiency and ROI. Customer Engagement
- Oversee CRM and direct marketing initiatives. Competitive Analysis
- Conduct market research and track competitor activities. Internal Collaboration & Communication
- Ensure marketing initiatives are well-integrated across departments. What We're Looking For
Retail Marketing Expertise
- Experience in omnichannel (brick-and-mortar & eCommerce) marketing. Strategic Leadership
- Proven ability to develop and execute successful marketing strategies. Analytical Mindset
- Strong understanding of KPIs, digital marketing analytics, and performance optimization. Agency Management
- Experience leading media, creative, and research agencies. Content & Social
- Strong background in content marketing and organic social media growth. Data & Technology
- Knowledge of customer data platforms and CRM strategies. Leadership Skills
- Ability to build, develop, and inspire a high-performing marketing team. Exceptional Communication
- Clear, compelling communicator and strategic thinker. Agility & Adaptability
- Parallel processor able to manage multiple priorities in a fast-paced environment. Qualifications
7+ years of marketing experience, with at least 3 years in a Director-level role within retail. Omnichannel retail marketing background (online & offline). Proven success managing marketing budgets and agency partnerships. Advertising/marketing agency experience is a plus. Track record of leading and developing high-performing teams.
This is an exciting opportunity for a marketing leader ready to make a big impact in a growing company. If you thrive in a fast-paced environment and love building brands, we'd love to hear from you!
January 2025/TM
Location:
Keyport, NJ (On-site strongly preferred; hybrid considered)
Company Overview
Home Surplus is a fast-growing retail warehouse superstore specializing in cabinets, doors, countertops, and more. With a focus on in-stock products, expert design, and exceptional service at value prices, we aim to be the top choice for contractors and consumers alike. After decades as a single-location business, we have expanded to five stores across New Jersey and Maryland and are on a path toward national growth.
Visit us at homesurplus.com.
Position Overview
The Head of Marketing will lead Home Surplus' marketing strategy - driving brand awareness, customer engagement, and sales growth. This role will oversee media agencies, manage an internal creative team, and collaborate cross-functionally with eCommerce, merchandising, and operations. The ideal candidate is a hands-on leader with a balance of strategic vision and executional excellence. The position is currently slotted as a Director, but the company may adapt title as needed in order to attract the best candidate.
Key Responsibilities Brand Strategy & Management
- Define and refine Home Surplus' brand positioning, messaging, and identity. Marketing Strategy & Execution
- Develop and implement comprehensive marketing plans spanning branding, awareness campaigns, promotions, and social media. Agency Leadership
- Direct and manage external media, creative, research, and promotional agencies. Creative Oversight
- Guide the internal creative team to produce compelling marketing assets. Content & Social Media
- Oversee content strategy and organic social media efforts. Data-Driven Marketing
- Track, analyze, and optimize key performance metrics. Budget Management
- Develop and manage the marketing budget, ensuring efficiency and ROI. Customer Engagement
- Oversee CRM and direct marketing initiatives. Competitive Analysis
- Conduct market research and track competitor activities. Internal Collaboration & Communication
- Ensure marketing initiatives are well-integrated across departments. What We're Looking For
Retail Marketing Expertise
- Experience in omnichannel (brick-and-mortar & eCommerce) marketing. Strategic Leadership
- Proven ability to develop and execute successful marketing strategies. Analytical Mindset
- Strong understanding of KPIs, digital marketing analytics, and performance optimization. Agency Management
- Experience leading media, creative, and research agencies. Content & Social
- Strong background in content marketing and organic social media growth. Data & Technology
- Knowledge of customer data platforms and CRM strategies. Leadership Skills
- Ability to build, develop, and inspire a high-performing marketing team. Exceptional Communication
- Clear, compelling communicator and strategic thinker. Agility & Adaptability
- Parallel processor able to manage multiple priorities in a fast-paced environment. Qualifications
7+ years of marketing experience, with at least 3 years in a Director-level role within retail. Omnichannel retail marketing background (online & offline). Proven success managing marketing budgets and agency partnerships. Advertising/marketing agency experience is a plus. Track record of leading and developing high-performing teams.
This is an exciting opportunity for a marketing leader ready to make a big impact in a growing company. If you thrive in a fast-paced environment and love building brands, we'd love to hear from you!
January 2025/TM