Seasonal Promotions Communication & Design Assistant Job at Canterbury Park in S

Seasonal Promotions Communication & Design Assistant

Job Category: Marketing

Requisition Number: PROMO002763

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• Posted: February 5, 2025
• Full-Time
• On-site
• Hourly Range: $16 USD to $20 USD

Locations

Shakopee, MN 55379, USA

Description

Experience the fun of working in the entertainment industry at Canterbury Park - home to live horse racing every summer and year-round action in our Card Casino, Racebook, and Expo Center.

Canterbury Park offers competitive pay and an attractive benefits package for part-time team members. Our team members enjoy paid time off, floating holidays, and holiday premium pay. For eligible team members, we provide a comprehensive benefits package that includes life, critical illness, accident, and hospital indemnity insurance; a 401(k) retirement plan with employer matching; robust wellness programs designed to promote overall health and well-being; and much more.

Job Summary:

Canterbury Park is looking for an outgoing and energetic individual to join our Marketing and Entertainment team as a seasonal assistant. Responsibilities include assisting with internal and external marketing and communications copywriting, design of promotional graphics, and the execution of promotions and/or events on designated days. The right candidate must have graphic design experience, strong communication skills, organizational skills, and possess quality writing skills with an eye for detail.

Learning Objectives

• Understand the various marketing and entertainment responsibilities: promotions, design, communication, event production, and customer service.
• Learn how to layout promotional elements and copy in various spaces.
• Develop a working knowledge of the design process including the ability to create and develop concepts, integrate feedback, and carry projects through to the production process.
• Learn the logistics and organizational skills that go into event marketing and event production.
• Develop the skills to successfully work as a team with other members of the Departments.

Essential Duties and Responsibilities:

• Lead by example.
• Maintain a high degree of hospitality and a positive and professional demeanor at all times.
• Create high levels of morale, foster teamwork, inspire collaboration, and provide suggestions for growth to management.
• Create content for promotional email newsletters and the Canterbury Park ticketing website for special events and concerts on a weekly basis.
• Design creative promotional materials using Adobe InDesign, Adobe Photoshop, or Adobe Illustrator, including digital and video board signage, flyers, email, and website graphics.
• Create content and graphics for Canterbury Park fan engagement and external marketing outlets.
• Assist in creating marketing promotions around community nights, external groups, and theme nights.
• Create unique and compelling graphics for social media advertisements, event flyers, and other promotional materials.
• Create, distribute, and analyze guest experience surveys for events and concerts.

Other Duties:

• Assist with fan engagement promotions during assigned live race days.
• Assist with the execution of Canterbury Park’s Ram Trucks Rodeo, Concert and Comedy Series, and other major events.
• Assist with grassroots marketing initiatives by representing Canterbury Park at various offsite events throughout the season.
• Conduct tours of the facility, live on-microphone promotions, and taped internal commercials as needed.
• Perform all other duties as assigned.

Required Qualifications:

• Recently acquired an Associate or Bachelor’s degree in graphic design, advertising, marketing, or equivalent experience in a similar industry.
• Proficiency with Adobe InDesign, Adobe Illustrator, and Adobe Photoshop.
• Excellent communication skills and copywriting abilities.
• The ability to learn quickly, multi-task, and adhere to deadlines.
• Professional, courteous interaction with guests, co-workers, and vendors.
• Must be able to attain a Minnesota Racing Commission (MRC) license.

Preferred Qualifications:

• Knowledge of the horse racing industry is a plus, but not necessary.
• Email blast experience preferred (Hive or Activity Stream).
• Knowledge and understanding of advertising, promotions, and corporate sponsorship programs.

Working Conditions and Physical Requirements:

• Flexible schedule required; will work varying schedules to meet business needs, including weekends and evenings from March - October.
• Must be able to sit or stand for long periods.
• Must be able to lift up to 20 pounds.

Canterbury Park is an Equal Opportunity and Affirmative Action Employer

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