Volt Edu is hiring: Manager, Brand Marketing and Advertising University of Rhode

Basic Function

Assist the Assistant Director, Brand Marketing and Advertising in developing the strategic marketing and communications plan and all brand marketing and advertising initiatives for the University of Rhode Island. Identify marketing challenges and opportunities and recommend strategies for marketing University-wide efforts that serve to enhance and strengthen the reputation of the University among its internal and external stakeholders.

Duties and Responsibilities

Essential Duties And Responsibilities

In the area of Advertising Strategy and Campaigns: Develop and implement comprehensive advertising strategies to elevate the University’s visibility and reputation and drive student enrollment. Oversee multi-channel advertising campaigns, including digital, print, radio, TV, and outdoor media, ensuring alignment with brand messaging.

In the area of Marketing Planning: Collaborate with University leaders, academic departments, and other internal and external partners to create and execute marketing plans tailored to specific Key Performance Indicators. Conduct market research and analyze trends and competitive benchmarking to identify opportunities for outreach and engagement, both paid and organic.

In the area of Creative Content Management: Collaborate with communications colleagues and third-party partners to assist in the creation of engaging marketing content, such as long or short form video, traditional and digital advertisements, and social media assets, ensuring consistency with University branding. Partner with internal teams and external agencies to develop high-impact campaigns and materials.

In the area of Digital Marketing: Assist digital advertising efforts, including social media, search engine marketing (SEM), and pay-per-click (PPC) campaigns. Monitor campaign analytics and other performance metrics to optimize campaigns in real-time to improve current campaign ROI and inform strategy for future campaigns.

In the area of Budget and Vendor Management: Assist in managing the advertising and marketing budget, ensuring effective allocation of resources and cost control. Assist in managing relationships with media agencies. Negotiate with vendors and agencies for media placements and other marketing services.

In the area of Licensing and Trademarks: Assist in managing the University’s licensing and trademarks including managing partner relationships, discovering additional opportunities, and ensuring compliance.

In the area of Team Leadership: As appropriate, supervise marketing professionals, providing mentorship and professional development. Foster collaboration across departments to ensure unified marketing and advertising efforts.

Other Duties And Responsibilities: Perform additional duties as requested.

Licenses, Tools, And Equipment: Personal computers, printers, relevant digital programs and software; Google Analytics, social media platforms.

Required Qualifications:

• Bachelor’s degree in marketing, advertising, communications, or a related field.
• Minimum of five years of experience in advertising, marketing, or related field.
• Demonstrated experience in managing multi-channel advertising campaigns.
• Demonstrated experience with digital marketing tools and analytics platforms, including Google Analytics and social media platforms.
• Demonstrated project management and organizational skills.
• Demonstrated strong interpersonal and verbal communication skills.
• Demonstrated proficiency in written communication skills.
• Demonstrated ability to work with diverse groups/populations.

Preferred Qualifications:

• Master’s degree in marketing, advertising, communications, business administration, or a related discipline.
• Demonstrated experience working in higher education or non-profit organizations.
• Demonstrated familiarity with customer relationship management (CRM) and marketing automation platforms.
• Demonstrated ability to lead cross-functional teams and manage multiple projects.
• Demonstrated knowledge of higher education trends and student recruitment strategies.
• Demonstrated experience in licensing and trademark compliance, including the ability to oversee proper usage of logos, branding, and intellectual property both internally and with external partners and vendors.

Please attach the following 3 (PDF) documents to your online Employment Application:

(#1) Cover letter.

(#2) Resume.

(#3) Other Document – References – the names and contact information of three professional references. (Note: this document is required even though references may be listed on the application).

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