Pegasystems
Regional Marketing Specialist
Job Category: Marketing
Location: US - Massachusetts - Waltham
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Meet Our Team:
Join our innovative Financial Services marketing team. You'll be part of a dynamic group that combines deep industry expertise with cutting-edge marketing techniques to drive engagement and influence pipeline at target financial institutions. Our team pioneers personalized, data-driven marketing approaches that resonate with decision-makers in banking, insurance, and wealth management.
Picture Yourself at Pega:
As a key member of our FSI marketing team, you'll orchestrate sophisticated Account Based Marketing (ABM) programs that align with our clients' digital transformation journeys. You'll collaborate with a cross-functional team to develop targeted campaigns that showcase how Pega's AI-powered solutions solve complex challenges in financial services, from customer engagement to intelligent automation. You'll be part of a collaborative regional marketing team that values creative thinking and data-driven decision making. Our flexible work environment encourages innovation while maintaining focus on delivering measurable results for our target accounts.
*This is a hybrid role with in office days in Waltham, Ma.
What You'll Do at Pega:
Design and execute personalized ABM campaigns for tier-one financial institutions, leveraging Pega's leadership in AI and intelligent automation
Create segment-specific value propositions that resonate with different financial services verticals (banking, insurance, wealth management)
Collaborate with sales and industry practice teams during quarterly planning to develop account-specific engagement strategies
Analyze account insights and engagement data to refine targeting and messaging approaches
Coordinate high-impact events and thought leadership content tailored to FSI decision-makers
Support the development of account-specific marketing materials that highlight Pega's proven success in financial services digital transformation
Who You Are:
Bachelor's degree in Marketing, Business, or related field
1+ years of B2B marketing experience, preferably in financial services or technology
Basic understanding of the financial services industry and its digital transformation challenges
Exceptional interpersonal skills with ability to build relationships across all organizational levels
Excellent written and verbal communication skills with attention to detail
Data-driven mindset with ability to analyze marketing metrics and derive insights
What You've Accomplished:
Experience in supporting and or developing targeted marketing campaigns for enterprise accounts
Demonstrated ability to navigate complex organizational structures and build consensus
Track record of managing multiple projects while maintaining attention to detail
Familiarity with modern marketing automation tools and CRM platforms
Experience with tools like PowerBi or Tableau
Pega Offers You:
Opportunity to work with Gartner-recognized leading technology across our product categories
Mentorship from experienced marketing leaders in the financial services industry
Continuous learning and development opportunities in both marketing and technology
An innovative, inclusive, and flexible work environment that encourages creative thinking
Competitive global benefits program including pay + bonus incentive and employee equity
#LI-DV1
Job ID: 21604
It is Pega's policy to engage, recruit, hire, promote, train, discipline, and compensate in all job classifications, without regard to race, color, sex, religion, national origin, age, disability, sexual orientation, gender identity, veteran status, or any other category protected by law.
https://www.pega.com/about/careers/equal-employment-opportunity
Job Category: Marketing
Location: US - Massachusetts - Waltham
ShareCopying...
Meet Our Team:
Join our innovative Financial Services marketing team. You'll be part of a dynamic group that combines deep industry expertise with cutting-edge marketing techniques to drive engagement and influence pipeline at target financial institutions. Our team pioneers personalized, data-driven marketing approaches that resonate with decision-makers in banking, insurance, and wealth management.
Picture Yourself at Pega:
As a key member of our FSI marketing team, you'll orchestrate sophisticated Account Based Marketing (ABM) programs that align with our clients' digital transformation journeys. You'll collaborate with a cross-functional team to develop targeted campaigns that showcase how Pega's AI-powered solutions solve complex challenges in financial services, from customer engagement to intelligent automation. You'll be part of a collaborative regional marketing team that values creative thinking and data-driven decision making. Our flexible work environment encourages innovation while maintaining focus on delivering measurable results for our target accounts.
*This is a hybrid role with in office days in Waltham, Ma.
What You'll Do at Pega:
Design and execute personalized ABM campaigns for tier-one financial institutions, leveraging Pega's leadership in AI and intelligent automation
Create segment-specific value propositions that resonate with different financial services verticals (banking, insurance, wealth management)
Collaborate with sales and industry practice teams during quarterly planning to develop account-specific engagement strategies
Analyze account insights and engagement data to refine targeting and messaging approaches
Coordinate high-impact events and thought leadership content tailored to FSI decision-makers
Support the development of account-specific marketing materials that highlight Pega's proven success in financial services digital transformation
Who You Are:
Bachelor's degree in Marketing, Business, or related field
1+ years of B2B marketing experience, preferably in financial services or technology
Basic understanding of the financial services industry and its digital transformation challenges
Exceptional interpersonal skills with ability to build relationships across all organizational levels
Excellent written and verbal communication skills with attention to detail
Data-driven mindset with ability to analyze marketing metrics and derive insights
What You've Accomplished:
Experience in supporting and or developing targeted marketing campaigns for enterprise accounts
Demonstrated ability to navigate complex organizational structures and build consensus
Track record of managing multiple projects while maintaining attention to detail
Familiarity with modern marketing automation tools and CRM platforms
Experience with tools like PowerBi or Tableau
Pega Offers You:
Opportunity to work with Gartner-recognized leading technology across our product categories
Mentorship from experienced marketing leaders in the financial services industry
Continuous learning and development opportunities in both marketing and technology
An innovative, inclusive, and flexible work environment that encourages creative thinking
Competitive global benefits program including pay + bonus incentive and employee equity
#LI-DV1
Job ID: 21604
It is Pega's policy to engage, recruit, hire, promote, train, discipline, and compensate in all job classifications, without regard to race, color, sex, religion, national origin, age, disability, sexual orientation, gender identity, veteran status, or any other category protected by law.
https://www.pega.com/about/careers/equal-employment-opportunity