Southern Bank is hiring: Marketing Generalist in Poplar Bluff

Job Details

Job Location
Poplar Bluff Oak Grove Branch - Poplar Bluff, MO

Position Type
Full Time

Description

PRIMARY PURPOSE OF JOB

The Marketing Generalist is responsible for supporting and executing various marketing initiatives, including content creation, campaign execution, social media management, website content updates, and digital and print advertising. This role collaborates with internal teams to manage brand messaging, maintain marketing assets, and develop visually compelling materials. The Marketing Generalist ensures all marketing activities align with brand guidelines, compliance regulations, and strategic business objectives.

EXPECTATIONS OF ALL SOUTHERN BANK TEAM MEMBERS

• Southern Bank team members are a family, rooted in the communities we serve and working together to be the best in our industry, utilizing innovative ideas and strong products. The Southern Bank Patch illustrates these ideals.
• Ensures the confidentiality of customer non-public personal information and secures information systems to comply with bank regulations.

ESSENTIAL FUNCTIONS AND PERFORMANCE AREA

Marketing Support & Campaign Execution

• Assists in the execution of corporate and local marketing campaigns;
• Manages the development, production, and distribution of marketing materials;
• Coordinates with internal teams to facilitate marketing requests and fulfill project needs; and,
• Tracks marketing activities and provides performance reports.

Content Creation & Brand Management

• Develops and edits marketing content, including brochures, flyers, advertisements, and web pages;
• Creates and updates website content to ensure accuracy, consistency, and brand alignment;
• Ensures brand consistency across all materials and communications; and,
• Assists in the management of marketing collateral and digital assets.

Social Media & Digital Engagement

• Creates and schedules social media content across platforms;
• Monitors engagement responds to comments, and tracks performance metrics; and,
• Updates and maintains digital channels, including public web listings.

Graphic Design, Website & Advertising

• Designs marketing materials, including digital and print assets, social media graphics, and advertisements;
• Creates visually engaging content that aligns with brand guidelines and marketing goals;
• Demonstrates strong proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign;
• Manages website content updates, including imagery, copy, and new page development;
• Collaborates with vendors to coordinate print and digital advertising; and,
• Supports marketing and advertising efforts across all marketing channels

The following specifications are general guidelines based on the minimum education and experience normally considered essential to the satisfactory performance of this position. The requirements listed below are representative of the knowledge, skill and/or ability required to perform the position in a satisfactory manner. Individual abilities may result in some deviation from these guidelines.

Qualifications

KNOWLEDGE, SKILLS AND ABILITIES

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Microsoft Office;
• Experience in website content management, including updates, SEO best practices, and UX considerations;
• Strong written and verbal communication skills;
• Ability to multitask, prioritize projects, and meet deadlines;
• Familiarity with digital marketing strategies and social media management;
• Comfortable working both independently and collaboratively;
• Demonstrated expertise in graphic design with a strong portfolio showcasing Adobe Creative Suite skills;
• Experience in website content creation and digital marketing; and,
• Familiarity with financial services marketing (preferred).

EDUCATION, TRAINING AND EXPERIENCE REQUIREMENTS

• Bachelor's degree in marketing, graphic design, business, communications, or related field (preferred); and,
• Minimum 3 years of experience in marketing, advertising, or content development.

CORE COMPETENCIES

Family & Trust: Southern Bank team members build relationships based on trust and mutual respect, maintain an inclusive and honest environment and uphold integrity and transparency in all interactions.

Rooted & Service: Southern Bank team members are committed to serving customers, communities and teams with purpose, professionalism, and respect, while effectively communicating and actively listening to meet their needs.

Innovation & Strength: Southern Bank team members foster collaboration and continuous improvement, encourage visionary thinking, and strive for excellence to drive the organization forward.

Continuous Learning: Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; and using newly gained knowledge and skill on the job and learning through their application.

Information Monitoring: Setting up ongoing procedures to collect and review information needed to manage an organization or ongoing activities within it.

Initiating Action: Taking prompt action to accomplish objectives; Taking action to achieve goals beyond what is required; being proactive.