Amazon
Sr. Marketing Manager Coupons, Amazon Fresh Grocery
Amazon, Culver City, California, United States, 90232
Sr. Marketing Manager Coupons, Amazon Fresh Grocery We're seeking a Senior Marketing Manager to spearhead our Coupon business strategy across Amazon Fresh Stores. This role will drive customer acquisition and retention through strategic coupon initiatives, both digital and physical, across our nationwide store network.
Required Skills & Qualifications:
Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now. - Strong analytical capabilities and data-driven decision making - Excellence in strategic thinking and business judgment - Proven track record in program and stakeholder management - Superior written and verbal communication skills - Demonstrated ability to work independently and drive results - Experience in product management and marketing strategy - Strong project management capabilities - History of successful cross-functional collaboration Ideal Candidate Profile: - Product and marketing background - Passion for problem-solving - Proven record of delivering high-impact projects on schedule - Experience building and maintaining stakeholder alignment mechanisms - Ability to operate autonomously while managing multiple priorities This is a critical role that combines product management, marketing strategy, and business development, offering significant visibility and impact within Amazon's grocery business. Key Responsibilities: - Lead end-to-end coupon strategy for physical Amazon Fresh stores nationwide - Develop and execute targeted and untargeted coupon programs across physical and digital channels - Create and implement an Omni-Channel test and learn roadmap in collaboration with our Online business - Design and manage cross-functional business review mechanisms - Partner with marketing teams to support and enhance their programs - Engage with senior business leaders across Amazon's grocery ecosystem About the team: The Customer Funnel Marketing team owns Acquisition, Retention, Flywheel and Data Analytics for our NA Amazon Fresh Stores Business. We blend Marketing and Data expertise and help drive programs across Amazon Fresh Grocery Stores. We are an entrepreneurial, customer-obsessed and motivated team, working in a fast-paced, ambiguous, and highly collaborative environment. Our business is more startup than big company, with a high pace and degree of ambiguity. You should be comfortable with change, embrace the opportunity to wear many hats, and relish the chance to solve hard problems in short order. Additional Qualifications: - Experience using data and metrics to measure impact and determine improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience developing strategy, building, and executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience managing budgets - Experience driving product improvements/enhancements across matrixed organizations - Experience creating and maintaining mechanisms to drive cross functional alignment - Experience in marketing or marketing research - Experience working with multiple groups of stakeholders - Experience owning and executing coupon or promotional incentive campaigns and strategies - Experience running basket level promotions in the Grocery sector or other retail - Experience with A/B testing, around audience segmentation and targeting - Experience using customer research, data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs - Working with product teams, eliciting requirements and developing product strategy and roadmap - Experience with A/B Testing or Multi-Variate Testing or both - MBA preferred Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit here for more information. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $141,400/year in our lowest geographic market up to $233,800/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now. - Strong analytical capabilities and data-driven decision making - Excellence in strategic thinking and business judgment - Proven track record in program and stakeholder management - Superior written and verbal communication skills - Demonstrated ability to work independently and drive results - Experience in product management and marketing strategy - Strong project management capabilities - History of successful cross-functional collaboration Ideal Candidate Profile: - Product and marketing background - Passion for problem-solving - Proven record of delivering high-impact projects on schedule - Experience building and maintaining stakeholder alignment mechanisms - Ability to operate autonomously while managing multiple priorities This is a critical role that combines product management, marketing strategy, and business development, offering significant visibility and impact within Amazon's grocery business. Key Responsibilities: - Lead end-to-end coupon strategy for physical Amazon Fresh stores nationwide - Develop and execute targeted and untargeted coupon programs across physical and digital channels - Create and implement an Omni-Channel test and learn roadmap in collaboration with our Online business - Design and manage cross-functional business review mechanisms - Partner with marketing teams to support and enhance their programs - Engage with senior business leaders across Amazon's grocery ecosystem About the team: The Customer Funnel Marketing team owns Acquisition, Retention, Flywheel and Data Analytics for our NA Amazon Fresh Stores Business. We blend Marketing and Data expertise and help drive programs across Amazon Fresh Grocery Stores. We are an entrepreneurial, customer-obsessed and motivated team, working in a fast-paced, ambiguous, and highly collaborative environment. Our business is more startup than big company, with a high pace and degree of ambiguity. You should be comfortable with change, embrace the opportunity to wear many hats, and relish the chance to solve hard problems in short order. Additional Qualifications: - Experience using data and metrics to measure impact and determine improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience developing strategy, building, and executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience managing budgets - Experience driving product improvements/enhancements across matrixed organizations - Experience creating and maintaining mechanisms to drive cross functional alignment - Experience in marketing or marketing research - Experience working with multiple groups of stakeholders - Experience owning and executing coupon or promotional incentive campaigns and strategies - Experience running basket level promotions in the Grocery sector or other retail - Experience with A/B testing, around audience segmentation and targeting - Experience using customer research, data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs - Working with product teams, eliciting requirements and developing product strategy and roadmap - Experience with A/B Testing or Multi-Variate Testing or both - MBA preferred Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit here for more information. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $141,400/year in our lowest geographic market up to $233,800/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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