Director of Membership Communication and Marketing Job at Troon International in

Director of Membership Communication and Marketing

Job Category: Marketing Sales

Requisition Number: DIREC020769

Posted: December 13, 2024

Full-Time

Salary: $82,500 USD per year

Location

Cobblestone Creek CC
Victor, NY 14564, USA

Description

Cobblestone Creek Country Club is excited to announce the exceptional career opportunity of Director of Membership and Marketing. Qualified candidates will thrive in a hospitality environment and be highly focused on providing superior service.

Primary Role:

• Meeting or exceeding stated sales, revenue, and retention goals
• Leading and directing the marketing, membership, and communications team and overall strategy
• Consistently interacting with members, prospects, coworkers, and management with a positive attitude and focus on a culture of hospitality, leadership, and mutual respect.
• Developing and executing marketing tactics and strategy that enhances the awareness of the Cobblestone Creek Country Club brand and communicates the story and ongoing execution of the overall community membership marketing and sales plan, working collaboratively with onsite club management and Troon corporate team.
• Driving the content development and facilitating production of all membership-related materials, including prospecting, sales, and member communications; website; social media channels; membership sales kit; and documents associated with onboarding.
• Conducting marketing activities as designated in the master marketing and sales plan, such as community networking, Realtor relations, and presence/participation in member events.
• Seamlessly integrating with Club leadership team, Troon Corporate team, and CCCC Board and Committees; effectively reporting, tracking, and communicating results & data. Implementing and managing a Customer Relationship Management (CRM) system and Membership Prospect/Sales Report, and demonstrating this through an exceptional understanding of these tools and weekly delivery of statistics related to leads (quantity and source), prospect pipeline (sorted by rank), sales (paced by budget forecast) – as well as communicating feedback from prospects who decline to join, and results specific to marketing initiatives.
• Leading and implementing a sales journey that gracefully connects potential members to CCCC, and connects new members to the CCCC lifestyle.
• Overseeing all membership paperwork related to sales/upgrades/downgrades and resignations, including creating the incoming new member file and ensuring the accurate completion of designated documentation.
• Accountable for ongoing maintenance of all member files, accurately recording pertinent activity and paperwork.
• Ensuring that member files are stored in a secure location.
• Leading the content, production/packaging, and delivery of a thorough and accurate onboarding of every new member, ensuring that the entire process follows a structured plan, the materials are professionally presented, and the orientation agenda includes key department leads.
• Being a supportive team player who actively contributes in staff meetings and effectively communicates information that helps all associates increase their understanding of membership goals, changes to policies and procedures, activities/process related to member activities, satisfaction, and retention.
• Developing and adhering to a departmental budget; after approval, monitoring and taking corrective action as necessary to help assure the budget goals are attained.

Minimum Qualifications for the Director of Membership and Marketing:

• Bachelor’s Degree in Marketing, Public Relations, Communications or hospitality preferred and/or minimum of four years’ experience in a related field. Country Club experience preferred.

Other Qualifications:

• Microsoft Office (Word, Excel, Outlook, PowerPoint, and Publisher)
• Excellent oral and written communication skills
• Positive attitude, professional manner, and appearance in all situations
• Strong organizational skills: time management, attention to detail, ability to self-start
• Able to multi-task and produce high-quality results
• Familiarity with budget development, fiscal management, strategic planning, and marketing strategies
• Team player: ability to work cooperatively with other departments, committees, and boards to attain club goals