Chief Marketing and Sales Officer

Benefits:

1. Supportive Work Environment
2. Professional Development Opportunities
3. 401(k)
4. 401(k) matching
5. Bonus based on performance
6. Flexible schedule
7. Competitive salary

About the Company: GENISCi DBA Executive Home Care is a home healthcare provider in Northern Virginia committed to delivering personalized, whole health care to individuals in homes, rehab centers, care facilities, hospitals, and clinics. We partner with healthcare professionals, facilities, and caregivers to enhance in-home and facility-based care experiences.

Role Description: We are seeking a dynamic and experienced Chief Marketing and Sales Officer (CMSO) to drive client acquisition, business partnerships, and brand growth. This role is a hybrid position, requiring occasional office presence for meetings and strategy reviews, but primarily involves in-person clients and partner engagement.

We offer a commission-based salary with an option to transition into a full-time role. The ideal candidate will have 3-5 years of experience in the home healthcare and in-person care industry, along with a proven track record of driving sales and business development.

Key Responsibilities:

1. Sales & Business Development:
   1. Identify, develop, and maintain relationships with individuals, rehab centers, hospitals, clinics, doctors, and care facilities to generate business partnerships.
   2. Develop and execute sales strategies to drive new client acquisition and service expansion.
   3. Conduct in-person meetings with potential clients, caregivers, and healthcare organizations to establish trust and long-term partnerships.
   4. Negotiate and close service agreements with healthcare facilities and private clients.
2. Marketing & Brand Strategy:
   1. Develop and implement marketing strategies to enhance brand awareness and credibility.
   2. Represent GENISCi DBA Executive Home Care at industry events, networking functions, and healthcare conferences.
   3. Create compelling sales and marketing materials tailored to healthcare professionals and clients.
3. Client Relationship Management:
   1. Maintain strong relationships with existing clients and partners, ensuring high-quality service and satisfaction.
   2. Gather client feedback to refine services and address market needs.
   3. Act as a trusted advisor for clients seeking personalized whole health care solutions.

Qualifications & Skills:

1. Strongly recommend a college degree in Business, Sales, Marketing, or Health Care, along with two years of related experience and/or training. Experience in home care or other service industry preferred.
2. Requires proficiency in contact relationship management (CRM) software.
3. Must possess and demonstrate excellent communication and presentation skills as well as a positive, professional, business image.
4. Strong networking and relationship-building skills with healthcare professionals and institutions.
5. Proven track record in sales, business development, and client management.
6. Excellent communication & negotiation skills to drive deals and close contracts.
7. Ability to work independently, manage leads, and execute strategic growth initiatives.
8. Familiarity with home health regulations, service models, and patient needs is a plus.
9. Passionate about personalized, patient-centered care and the home healthcare industry.
10. Sales, Sales Operations, and Sales Management skills.
11. Training and Team Management skills.
12. Experience in developing and executing marketing and sales strategies.
13. Demonstrated leadership and team-building abilities.

Essential Functions:

1. Seeks out and develops relationships with various Referral Sources.
2. Conducts at least 35 visits per week – a mix of medical and non-medical / new and follow-up calls.
3. Establishes a Networking plan and actively uses it as a working tool, which is revisited as requested/needed.
4. Visits existing referral sources to maintain and grow partner relationships.
5. Updates prospects, clients, and referral sources database for contact/and or mailing lists.
6. Tracks Networking efforts and reviews them with the supervisor on a weekly basis.

This job description is not intended to be all-inclusive. The employee will be expected to perform other reasonable related duties as assigned.

Traits and Characteristics of a Successful Networker:

1. Possibly experienced in homecare/healthcare industry but not required.
2. Dynamic and energetic.
3. Passionate about working with people and building long-term relationships.
4. Engaging, approachable, and likable. Able to connect with referral sources and gain their trust.
5. Able to handle rejection with resolve and not dejection.
6. Able to look beyond the levels of competition and penetrate accounts that have been ingrained with competitors.
7. They know that the silver bullet (big account) approach does not work. It is a shotgun (building many relationships) approach.
8. Multiple channels to create constant contact with prospects and constant displaying of the brand name.
9. This is a referral (lead) generation, not direct sales. Attend events, do speaking engagements, volunteer, etc.
10. Asking questions: Must learn and quickly understand how to dig deeper for business on every meeting, do it in a softer, deliberate way without the prospect feeling interrogated.
11. Organized, and systematic in their daily work life. They trust and follow the model!!
12. Consistently outwork the competition.

Flexible work from home options available.