Marketing Manager Job at Geneva Benefits Group in Lawrenceville

Summary

Reporting to the Director of Philanthropic Giving and Marketing, Geneva’s Marketing Manager is responsible for developing and implementing comprehensive marketing strategies across multiple channels to Geneva’s clients, donors, and prospects. The Marketing Manager manages all aspects of communication including the content calendar and ensures the timely delivery of content to Geneva stakeholders. The Marketing Manager is highly organized, savvy in a digital environment, able to create content, analyze campaign performance, and provide direction to designers and web developers to effectively reach audiences and help achieve Geneva’s strategic goals.

Responsibilities

Campaign Development

• Create, manage, and measure marketing campaigns, focusing on achieving measurable outcomes
• Provide creative direction to designers and web developers to create compelling campaigns that ensure brand consistency across all channels.
• Execute marketing campaigns across multiple channels including, email marketing, print marketing, webinars, events, and thought leadership initiatives

Customer + Donor Engagement

• Develop and implement strategies to increase customer engagement and retention, ensuring positive brand interactions
• Understand audience(s) needs and develop content that drives deeper engagement.

Team Collaboration

• Work closely with cross-functional teams, including benefit services, retirement readiness, business development, wellbeing, and donor relations, to align efforts with broader organizational objectives
• Create marketing assets to support team objectives

Digital Marketing

• Manage and optimize Geneva’s website and digital presence
• Develop and execute social media strategies across relevant platforms
• Implement paid advertising campaigns through (SEM), display, and social media advertising