Senior Marketing Manager
Cox Communications, Atlanta, Georgia, United States, 30349
The largest private broadband company in America, proudly serving over 6.5 million residences and businesses
Company
Is this the role you are looking for If so read on for more details, and make sure to apply today. Cox Automotive - USA Job Family Group Marketing Job Profile Marketing Sr Manager Management Level Sr Manager - Non People Leader Flexible Work Option Hybrid - Ability to work remotely part of the week Travel % Yes, 25% of the time Work Shift Day Compensation Compensation includes a base salary of $108,800.00 - $181,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Job Description The
Senior Marketing Manager
is responsible for developing and executing comprehensive product marketing plans to drive awareness, adoption, and retention of new and existing products and services for the KBB Vehicle Acquisition business. This role emphasizes strategic leadership, sales enablement, thought leadership, and cross-functional collaboration. What You’ll Do Strategic Leadership : Develop and execute creative narratives, product positioning, and go-to-market strategies for core products and key feature enhancements. Create compelling value propositions supported by metrics, claims, and reasons to believe in the value of our platform. Leverage research, data, and insights to lead comprehensive campaign plans, identifying target client segments, markets, and sales channels that drive revenue and adoption. Sales Enablement : Develop and optimize sales enablement collateral to ensure the sales team is well-equipped with knowledge of new products and enhancements. Partner with sales operations and sales strategy teams to align marketing initiatives with sales goals and strategies. Content Development : Work with RMOps to develop and activate targeted campaigns, client-facing content, and collateral through various channels, including presentations, websites, programmatic media, social media content, and case studies. Collaborate with creative teams and agency partners to develop campaign assets that deliver storytelling within brand voice, tone, and visual guidelines. Thought Leadership : Serve as a thought leader within the organization, providing insights and guidance on marketing trends, strategies, and best practices. Collaborate with internal and external communications teams to ensure key messaging is integrated across executive communications, team member communications, product communications, and industry communications/PR. Performance Tracking : Track and report performance metrics for all marketing tactics, providing recommendations for campaign optimization and continuous improvement. Cross-Functional Collaboration : Work cross-functionally with operations, research, sales strategy, and other teams to support the go-to-market strategy for the KBB ICO business. Ensure seamless collaboration and alignment across all marketing and sales initiatives. What’s in It for You? Here’s a sneak peek at the benefits you could experience as a Cox employee: A competitive salary and top-notch bonus/incentive plans. Exceptional work-life balance, flexible time-off policies and accommodating work schedules. Comprehensive healthcare, with multiple options for individuals and families. Generous 401(k) retirement plans with company match. Professional development and continuing education opportunities. Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance. Extra perks like pet insurance, employee discounts and much more. Who You Are Minimum: Bachelor’s degree in related discipline and 8 years of progressive experience in marketing for a sales-driven organization. The right candidate could also have a different combination, such as a master’s degree and 6 years of experience; a Ph.D. and 3 years of experience in a related field; or 12 years’ experience in a related field with no degree. Product, portfolio, or solutions marketing experience for a B2B or B2C organization. Digital media and content marketing strategy. Balanced mix of strategic, storytelling and executional capabilities. Strong written communication, verbal communication, and presentation skills. Strong collaboration skills; team player with a customer-centric focus and the ability to develop partnerships in a matrixed organization. Able to manage different projects at the same time. Ability to work with remote management and teams. Project Management, technical/analytical skills. Preferred: Degree in Marketing, Advertising, Communication or related field. MBA or graduate degree. Automotive experience. Join the Cox family of businesses and make your mark today! Drug Testing To be employed in this role, you’ll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited. About Us Through groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike, Cox Automotive employees are transforming the way the world buys, owns, sells – or simply uses – cars. Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim, all while enjoying the people-centered atmosphere that is central to our life at Cox. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship. Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
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Is this the role you are looking for If so read on for more details, and make sure to apply today. Cox Automotive - USA Job Family Group Marketing Job Profile Marketing Sr Manager Management Level Sr Manager - Non People Leader Flexible Work Option Hybrid - Ability to work remotely part of the week Travel % Yes, 25% of the time Work Shift Day Compensation Compensation includes a base salary of $108,800.00 - $181,400.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate’s knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Job Description The
Senior Marketing Manager
is responsible for developing and executing comprehensive product marketing plans to drive awareness, adoption, and retention of new and existing products and services for the KBB Vehicle Acquisition business. This role emphasizes strategic leadership, sales enablement, thought leadership, and cross-functional collaboration. What You’ll Do Strategic Leadership : Develop and execute creative narratives, product positioning, and go-to-market strategies for core products and key feature enhancements. Create compelling value propositions supported by metrics, claims, and reasons to believe in the value of our platform. Leverage research, data, and insights to lead comprehensive campaign plans, identifying target client segments, markets, and sales channels that drive revenue and adoption. Sales Enablement : Develop and optimize sales enablement collateral to ensure the sales team is well-equipped with knowledge of new products and enhancements. Partner with sales operations and sales strategy teams to align marketing initiatives with sales goals and strategies. Content Development : Work with RMOps to develop and activate targeted campaigns, client-facing content, and collateral through various channels, including presentations, websites, programmatic media, social media content, and case studies. Collaborate with creative teams and agency partners to develop campaign assets that deliver storytelling within brand voice, tone, and visual guidelines. Thought Leadership : Serve as a thought leader within the organization, providing insights and guidance on marketing trends, strategies, and best practices. Collaborate with internal and external communications teams to ensure key messaging is integrated across executive communications, team member communications, product communications, and industry communications/PR. Performance Tracking : Track and report performance metrics for all marketing tactics, providing recommendations for campaign optimization and continuous improvement. Cross-Functional Collaboration : Work cross-functionally with operations, research, sales strategy, and other teams to support the go-to-market strategy for the KBB ICO business. Ensure seamless collaboration and alignment across all marketing and sales initiatives. What’s in It for You? Here’s a sneak peek at the benefits you could experience as a Cox employee: A competitive salary and top-notch bonus/incentive plans. Exceptional work-life balance, flexible time-off policies and accommodating work schedules. Comprehensive healthcare, with multiple options for individuals and families. Generous 401(k) retirement plans with company match. Professional development and continuing education opportunities. Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance. Extra perks like pet insurance, employee discounts and much more. Who You Are Minimum: Bachelor’s degree in related discipline and 8 years of progressive experience in marketing for a sales-driven organization. The right candidate could also have a different combination, such as a master’s degree and 6 years of experience; a Ph.D. and 3 years of experience in a related field; or 12 years’ experience in a related field with no degree. Product, portfolio, or solutions marketing experience for a B2B or B2C organization. Digital media and content marketing strategy. Balanced mix of strategic, storytelling and executional capabilities. Strong written communication, verbal communication, and presentation skills. Strong collaboration skills; team player with a customer-centric focus and the ability to develop partnerships in a matrixed organization. Able to manage different projects at the same time. Ability to work with remote management and teams. Project Management, technical/analytical skills. Preferred: Degree in Marketing, Advertising, Communication or related field. MBA or graduate degree. Automotive experience. Join the Cox family of businesses and make your mark today! Drug Testing To be employed in this role, you’ll need to clear a pre-employment drug test. Cox Automotive does not currently administer a pre-employment drug test for marijuana for this position. However, we are a drug-free workplace, so the possession, use or being under the influence of drugs illegal under federal or state law during work hours, on company property and/or in company vehicles is prohibited. About Us Through groundbreaking technology and a commitment to stellar experiences for drivers and dealers alike, Cox Automotive employees are transforming the way the world buys, owns, sells – or simply uses – cars. Cox Automotive employees get to work on iconic consumer brands like Autotrader and Kelley Blue Book and industry-leading dealer-facing companies like vAuto and Manheim, all while enjoying the people-centered atmosphere that is central to our life at Cox. Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page. Cox is an Equal Employment Opportunity employer – All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship. Applicants must currently be authorized to work in the United States for any employer without current or future sponsorship.
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