Sr. Manager, Marketing Job at Robert Half in Dallas

We’re looking for a leader to manage US national and local brand initiatives, including national menu features, new store openings, partnerships, while developing local marketing plans. This role will be responsible for the brand strategy, development and building brand equity through innovative integrated marketing campaigns.

Responsibilities

• Create the National Marketing Campaign Calendar across the US market
• Lead New Store Openings & Local Store Marketing strategy - own the end-to-end LSM process including budgeting and cost-control, marketing calendars, campaign briefs, workback schedules, creative approvals, asset trafficking to media channels/stores, internal roll-out communications, and post-campaign reporting and analytics
• Develop marketing briefs, media buy briefs, channel plans, workbacks, copy and creative direction across master brand and seasonal campaigns.
• Collaborate with key stakeholders internally to ensure adequate planning, execution and monitoring of marketing activities.
• Foster strong relationships with restaurant franchisee operators to increase marketing participation and effectiveness at the store level
• Work with stores to assess which local/regional community events, partnerships, promotional channels they should be a part of and support with marketing tactics.
• Work in partnership with external agencies and partners execute campaigns and projects
• Lead the management and execution of integrated marketing campaigns with cross-functional marketing teams (i.e. Email, Social, Website, Digital, Menus) and agencies to bring brief from concept to final execution.
• Partner with media agency and lead internal teams to plan and execute initiatives to reach the target audience through appropriate channels (social, digital, email, OOH, radio, in store, etc.)
• Create succinct post reports, including marketing data (campaign results, conversion rates, etc.) to optimize future campaigns and strategies.
• Manage the fiscal budget for all national initiatives, including quarterly reconciliation, to ensure we stay within the budget
• Maintain awareness of best practice marketing techniques/tools to achieve relevant & successful campaigns and promotions.

Qualifications

• 7 to 10 years of relevant marketing, brand, or communications experience.
•  You are a self-starter; you thrive on identifying areas of opportunity and make informed recommendations on how to develop and execute these initiatives
• You are a team leader; keeping the team motivated, engaged and continually developing them.
• You are a great communicator; articulate and confident in front of an audience, including executives, peers, franchise partners and ops teams.
• You are highly collaborative, hands-on and love meeting new people
• Data focused; you collect, analyze and leverage data to continuously optimize.
• You are a time management pro; organized and able to manage multiple projects with changing timelines.
• You are value driven at your core, operating with integrity, honesty, and trust.
• You love the unknown and can adapt to changes, ability to manage multiple priorities.
• Previous restaurant experience is an asset.