Varite USA
Job Description:
Preferred skills and experience:
- The Global Field Marketing Team is chartered to build and scale efficient campaign plans that align to go-to-market strategies by partnering with product marketing, sales and cross-functional teams across marketing to engage prospects with targeted activities that build pipeline and drive revenue.
- Responsibilities include but may not be limited to:
- Own the planning and execution of an integrated nurture strategy across three separate audiences, multiple funnel stages and four different regions to impact the outcome of inbound lead conversion
- Designing of the *** Lab program (an event series) through event planning, partner engagement, demand gen, SME enablement and digital follow up for all lab events in CEGIU. This would include on-site support in the Chicago lab.
- Create and manage campaign kits based on Strategy and Product Marketing plans and guidance, complete with bill of materials, messaging and execution plan
- Leverage the customer journey map and funnel stages to engage target audiences with the right content through the right channel at the right time
- Partner with AMER/EMEA/JAPAC Field Marketing leads to execute full funnel campaign related activations
- Work closely with partner teams to develop and execute campaign strategies
- Coordinate localization/translation workflows with internal and external teams globally
- Support the Lunch and Learn global programs through consistent branding and program package
- Manage the internal newsletter and internal websites dedicated to field marketing activation plans
Preferred skills and experience:
- 8+ years' experience in B2B demand generation, field marketing or campaign management
- Experience in Persona and Vertical Industry campaigns
- Experience executing ongoing event program series
- Experience owning the vision of a digital program or campaign from concept through execution
- Strong communication, writing, and presentation skills with ability to present complex technical ideas in a simple, straightforward manner
- Organized and detail oriented.