Pratt Industries
OVERVIEW:
The Creative Marketing Director position will be part of the Corporate Marketing team and report to the Vice President of Marketing. The role will be responsible for helping to bring to life Pratt Industries' brand story and identity as seen through the eyes of important audiences, including customers, business partners and employees (current and potential), among others. This role will also help to creatively showcase and communicate the various capabilities and services offered through Pratt Industries' business divisions and departments. The position will help to continue to build a strong marketing team by leading the creative development process and by directing and mentoring other employees.
Responsibilities may include, but not be limited to:
EXPERIENCE/EDUCATION
Pratt Industries is America's 5th largest paper and packaging company with more than 7,500 highly skilled green collar employees dedicated to the environment and sustainability. Pratt Industries is one of the largest corrugated packaging companies in America, with sophisticated manufacturing facilities in more than twenty states. The company operates several of the most modern, cost effective paper mills in the country, as well as a series of sheet and box plants strategically placed throughout the United States offering a wide range of creative packaging solutions. Pratt Industries is committed to recycling and the environment by harvesting the urban forest.
Pratt Industries offers competitive compensation plans with incentive opportunities, full benefits package including medical, dental, vision, life, disability, All State, Pre-Paid Legal, and 401(k) with company match, paid vacation, paid holidays, and childbearing and parental leave.
The Creative Marketing Director position will be part of the Corporate Marketing team and report to the Vice President of Marketing. The role will be responsible for helping to bring to life Pratt Industries' brand story and identity as seen through the eyes of important audiences, including customers, business partners and employees (current and potential), among others. This role will also help to creatively showcase and communicate the various capabilities and services offered through Pratt Industries' business divisions and departments. The position will help to continue to build a strong marketing team by leading the creative development process and by directing and mentoring other employees.
Responsibilities may include, but not be limited to:
- Helping to define and create consistent brand visuals to tell the Pratt story across our
marketing communications platforms and channels, including websites and digital media,
sales assets, employee communications and in person events/meetings, among others. - Defining scope, timeline and budget of creative projects then managing, delegating and
executing as needed to a successful completion-within budget, on time and to stakeholder
expectations. Examples include but are not limited to: customer events and meetings, facility
tours, sales campaigns, employee recruitment campaigns, multi-channel sponsorship
opportunities, product kits and more. - Managing direct reports as assigned.
- Finding and managing reliable third-party vendors/contractors and services to fill any
creative gaps in team capabilities. - Ensuring that creative projects have a defined and usable end product/purpose that benefit
the organization and produce a return on investment, including internal costs (time and
bandwidth). - Thinking strategically to maximize usage and reach of creative work and assets with minimal
extra work or cost. For example, cutting down a longer video for social/digital media and
website purposes or re-purposing a customer specific campaign to benefit other teams by
broadening the audience and reach. - Acting as a responsive creative partner and lead for marketing requests, including: events,
customer meetings, sales campaigns, special projects and recruitment/employee outreach. - Proactively finding ways to expand our creative offering and services to the larger
organization. - Helping to create an organized system for cataloging projects and assets for easy reference,
updates and sharing within the team and across the organization as needed.
EXPERIENCE/EDUCATION
- 7-10 years of professional experience in a creative role such as creative/design manager,
marketing/brand manager, advertising manager or related field. - Demonstrated ability to develop and lead creative strategy from conception to timely deliverable/s.
- Demonstrated ability to manage people and third-party vendors; direct management experience preferred.
- Preferred experience leading creative projects for diverse marketing needs including sales/campaigns, websites, digital advertising, events/trade shows and internal communications.
- BA/BS in graphic design, art or similar degree, or equivalent work experience.
Pratt Industries is America's 5th largest paper and packaging company with more than 7,500 highly skilled green collar employees dedicated to the environment and sustainability. Pratt Industries is one of the largest corrugated packaging companies in America, with sophisticated manufacturing facilities in more than twenty states. The company operates several of the most modern, cost effective paper mills in the country, as well as a series of sheet and box plants strategically placed throughout the United States offering a wide range of creative packaging solutions. Pratt Industries is committed to recycling and the environment by harvesting the urban forest.
Pratt Industries offers competitive compensation plans with incentive opportunities, full benefits package including medical, dental, vision, life, disability, All State, Pre-Paid Legal, and 401(k) with company match, paid vacation, paid holidays, and childbearing and parental leave.