Head of Integrated Marketing

Head of Integrated Marketing The Company: VeSync is a market player for smart home appliances with a global presence. Our mission is to create connected lifestyles with smarter products, making life better at home and beyond. COSORI, Etekcity, and Levoit share the VeSync smart home platform and one common goal - supporting healthy and interconnected lives. While each brand enhances a different facet of living, the VeSync app brings them together to create a space in which the entire home is in harmony. With an entire household of smart products, we're empowering users to innovate their home in fresh exciting ways. VeSync does not stop with smart technology but also boasts award winning designs. Our fresh design has garnered international acclaim such as the German Innovation Award, iF Design Award, Red Dot Award and many more, all while earning top ratings from users around the globe - we also need driven and talented people to join our team. That brings us to you, and what you'd receive working here. Our employees are smart and hardworking individuals with great ownership over their projects - they're confident in their work yet know how to collaborate with open ears and a spirit of learning. If you're down-to-earth, approachable, and easy to strike up a conversation with, this might be a great fit for you since work culture is a point of extreme pride and importance to us. Check out our brands: | | The Opportunity: The Head of Brand Integrated Marketing is responsible for leading the development and execution of cohesive brand marketing strategies that align with the company's overall vision. This role ensures a unified approach across all marketing channels, including partnerships, influencers, social media, PR, creative campaigns, and brand community efforts. The Head of Brand Integrated Marketing will oversee a team of managers and ensure all initiatives work together to strengthen the brand, engage consumers, and drive business growth. What you will do at VeSync: Develop & Execute Brand Marketing Strategy Lead the creation and implementation of cohesive brand marketing strategies that align with the company's vision. Ensure all marketing efforts work together to strengthen brand positioning, engage consumers, and drive business growth. Ensure Cross-Channel Integration Oversee and unify marketing initiatives across partnerships, influencers, social media, PR, creative campaigns, and brand community efforts to create a seamless and compelling brand presence. Drive Brand Awareness & Consumer Engagement Develop initiatives to increase brand awareness, search volume, and share of voice. Enhance customer engagement through targeted storytelling, social media interactions, and innovative content strategies. Optimize Campaign Performance & ROI Monitor and analyze campaign effectiveness, engagement, and conversion rates. Use data-driven insights to optimize marketing efforts, ensuring maximum ROI and cost-effectiveness by reviewing the overall MER (Marketing Efficiency Rate). Strengthen Customer Loyalty & Retention Implement strategies to enhance customer loyalty and repeat purchases. Oversee loyalty programs, customer engagement initiatives, and satisfaction metrics to drive long-term brand affinity. Leverage Influencer & Partnership Marketing Develop and manage strategic partnerships and influencer collaborations to amplify brand reach, drive engagement, and contribute to sales growth. Continuously assess performance to refine strategies. Lead & Develop a High-Performing Team Build and mentor a team of brand marketing managers, fostering a culture of collaboration, creativity, and data-driven decision-making. Ensure alignment across teams and external partners for consistent brand execution. Key Metrics: New Product Launch Success Branded Search Volume Marketing Efficiency Rate (MER) Blended Marketing ROAS Campaign Effectiveness & ROI Share of Voice (SOV) Customer Loyalty Retention & (Brand / Product) Net Promoter Score (NPS) Customer Retention and Lifetime Value (CLTV) What you bring to the role: 10+ years of experience in brand marketing, integrated marketing, or related fields Bachelor's degree in Marketing, Business, Communications, or a related field (MBA preferred) A proven track record of leading successful multi-channel campaigns. Strong leadership and team management skills, with experience mentoring and developing high-performing marketing teams. Expertise in partnerships, influencer marketing, social media, PR, creative campaigns, and community engagement to drive brand advocacy and build positive perceptions Strategic thinker with excellent communication and storytelling abilities to drive brand messaging and consumer engagement. Data-driven mindset with proficiency in marketing analytics, including Marketing Efficiency Rate (MER), Blended ROAS, and campaign ROI measurement. Hands-on experience with digital marketing tools, CRM platforms, content management systems, and social media analytics. Ability to collaborate cross-functionally with creative, product, and performance marketing teams to ensure brand alignment. Strong project management skills and the ability to thrive in a fast-paced environment. Location:

This is an on-site, office-based role in Tustin, CA. Salary:

$165,000+ Annually Perks and Benefits: 100% covered Medical/Dental/Vision for employee AND spouse + dependents! 401K with 4% employer match (eligible after 90 days of employment) and immediate vesting Generous Sick + Vacation policy + paid holidays Life Insurance Voluntary Life Insurance Disability Insurance Critical Illness Coverage Accident Insurance Healthcare FSA Dependent Care FSA Travel Assistance Program Employee Assistance Program (EAP) Fully stocked kitchen