Brand & Content Marketing Manager Job at Oliver Gal Artist Co. in Hallandale Bea

Position Overview:

The Brand & Content Marketing Manager will play a key role in driving Oliver Gal's brand equity and scaling our marketing strategy through organic and experiential channels. This position demands a hands-on executor who excels in managing content creation, influencer collaborations, and event marketing to drive significant growth in our DTC channels. The ideal candidate will have at least 5 years of experience in a DTC brand, with a strong background in content-driven growth strategies.

Key Responsibilities:

Strategic Planning & Execution:

• Develop and implement a content and experiential marketing strategy aligned with Oliver Gal's vision and business objectives.
• Optimize the customer journey, from awareness to retention, ensuring alignment with business goals.
• Brand Calendar Management: Build and maintain a comprehensive brand calendar aligned with company initiatives, ensuring strategic content planning.
• Influencer & Partnership Management: Lead influencer strategy, identifying and cultivating relationships with brand-relevant creators for long-term collaborations. Oversee partnerships, giveaways, ambassador programs, and influencer seeding for new launches.
• PR & Events: Manage PR strategy, media outreach, and event planning, including influencer and ambassador events from ideation to execution.

Key Priorities:

Content and Experiential Marketing:

• Oversee all organic marketing efforts, including content marketing, influencer partnerships, affiliate marketing, and community-driven engagement.
• Develop data-driven strategies to increase customer acquisition and retention through non-paid channels.
• Lead brand partnerships, collaborations, and experiential activations to drive awareness and engagement.

Brand Positioning and Creative Direction:

• Own the development and execution of content and experiential marketing initiatives, ensuring alignment with brand identity and voice.
• Collaborate with creative teams to ensure all marketing and product materials align with the brand's aesthetic.

Oversee Daily Operations:

• Manage the content and experiential marketing efforts on a day-to-day basis, ensuring seamless execution of all campaigns and initiatives.

Internal and External Team Coordination:

• Oversee an internal team while working with external partners and freelancers for roles such as TikTok strategy, content creation, creative strategy, and event marketing.
• Build strong relationships with content creators and influencers to enhance brand reach and engagement.

Goal Setting and Accountability:

• Collaborate with leadership to set clear marketing goals, hold the team accountable, and ensure consistent alignment with the marketing calendar.

Platform and Campaign Execution:

• Identify and capitalize on new marketing opportunities, such as platform integrations, affiliate partnerships, and experiential activations.
• Ensure the team is equipped with the necessary assets, analytics, and integrations to execute efficiently.

Lean Team Execution:

• Operate effectively within a lean team structure, balancing strategic oversight with hands-on execution of campaigns and initiatives.

Budgeting and Analytics:

• Establish and manage budgets, ensuring cost-effective allocation of resources to maximize ROI.
• Develop and track KPIs to evaluate the success of content and experiential marketing efforts.
• Use data insights to refine strategies and inform future initiatives.

Competencies and Skills:

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience in a DTC marketing role, with demonstrated success in content and experiential marketing.
• Proven ability to manage content-driven marketing strategies and campaigns without reliance on paid media.
• Expertise in digital marketing platforms, including SEO tools, influencer platforms, and content management systems.
• Strong analytical skills, with a deep understanding of data visualization and reporting tools like Google Analytics or Tableau.
• Exceptional organizational and project management skills.
• Creative thinker with a track record of developing impactful brand campaigns.

Preferred Experience:

• Knowledge of the home décor or art industry.
• Familiarity with marketing to both B2C and B2B segments.
• Experience in integrating marketing technologies such as personalization tools and community-building platforms.

Why Join Us?

If you're passionate about DTC brand growth, love working in a fast-paced environment, and have the technical skills to back it up, this is the perfect role for you. Join us and be a part of something truly special.

Compensation & Benefits:

• Full Time. Monday-Friday.
• WFH/office hybrid/remote opportunities.
• Headquarters centrally located near I-95 - Hallandale Beach, FL.
• Comprehensive Benefits Package: 401K, Health Insurance: medical, dental, and vision coverage, life and AD&D, short and long term disability coverage, Paid Time Off, Paid Holidays.
• Professional growth in leadership, access to new technologies training like AI.
• Rewarding work environment with team activities and perks.
• Pet friendly office. 

About Us:

Oliver Gal is an internationally renowned lifestyle and art brand, known for our innovative designs and high-quality wall art products. We take pride in producing everything in-house, from concept to completion.

Please include your salary requirements, location, and full resume for consideration.