Forward Air is hiring: Manager, Brand & Creative Strategy in Dallas

Manager, Brand & Creative Strategy

Job Description:

The Forward Air Marketing Department is seeking a dynamic and creative professional to lead the strategic development and execution of our brand’s visual identity. This individual will ensure alignment with company goals maintaining consistency across all platforms. They will oversee the creation of high-impact creative assets, collaborate with cross-functional teams, and drive innovative design solutions to enhance brand presence and engagement. The ideal candidate is a strategic thinker with a keen eye for design, strong project management skills, and the ability to translate business objectives into compelling visual experiences.

Core Responsibilities & Duties:

• Lead the strategic development and execution of Forward Air’s visual identity, ensuring alignment with company goals and branding

• Develop and enforce brand guidelines to maintain consistency and integrity in visual communication

• Design and produce high-impact creative assets, including graphics, signage, promotional materials, and fleet branding

• Manage vendor relationships for signage, promotional materials, and fleet branding to ensure quality and consistency

• Collaborate with the marketing team to create compelling website content, social media assets, and campaign materials

• Drive innovative design solutions that support business goals and engage target audiences

• Support website and digital experience enhancements by developing visually engaging content, layouts, and user interfaces

• Stay updated on design trends, emerging technologies, and industry best practices to drive innovation in brand storytelling

• Perform other duties as assigned

Qualifications:

• Bachelor’s degree in graphic design, Marketing, Communications, or a related field

• Proven experience in brand management, visual design, or creative direction

• Strong portfolio showcasing expertise in brand identity, digital design, and multimedia content

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools

• Experience working with website content management systems and digital platforms

• Ability to manage multiple projects while meeting deadlines and maintaining high-quality standards

• Strong communication and collaboration skills with the ability to work across departments

• Exceptional attention to detail and a strong aesthetic sense

Skills:

• Passionate about branding, design, and storytelling

• Creative thinker with a strategic mindset

• Ability to translate complex ideas into visually engaging content

• Strong project management and organizational skills

• Self-motivated and able to thrive in a fast-paced environment

• Knowledge of video production, animation, and UX/UI design is a plus

Forward Air is an Equal Opportunity Employer.

About Us

Since 1990, Forward Air has been a leading provider of ground transportation and related logistics services to the North American air freight and expedited LTL market. We offer surface shipping on an accelerated “time-definite” basis, delivering cargo at a specific time, but under less time-sensitive situations – supplying you with a cost effective, reliable alternative to air transportation. We work with companies of all sizes to develop tangible advantages and build the best products to meet your specific needs. Forward Air presents to the wholesale transportation community (logistics companies, freight forwarders, integrated air cargo carriers, passenger/ cargo airlines, and non-traditional shippers), a single-source provider that can deliver more supply chain services and a superior menu of choices. Throughout the years we have added supplementary lines to our linehaul service, such as full truckload operations (Truckload Services), final-mile coverage (Complete® Cartage), and an Airline Logistics program, and we will continue to expand our services to meet the changing needs and growth of our customer base.

Forward Air is structured to optimize both savings and service to our customers. Direct partnerships with owner-operators and other surface transportation providers, enable us to remain cost-competitive. The Forward Air network is designed with over 90 facilities located at or near major U.S. and Canadian airports, 12 regional sort centers and over 300 beyond points (secondary airports provided through our Complete Cartage service), creating one of the most comprehensive linehaul networks in the industry.

Ranked 3rd in Newsweeks 2022 "Americas Most Trustworthy Companies (https://www.newsweek.com/americas-most-trustworthy-companies-2022/transport-logistics-packaging) " publication

About the Team