Forward Air is hiring: Manager, Brand & Creative Strategy in Round Rock

Manager, Brand & Creative Strategy

Job Description:

The Forward Air Marketing Department is seeking a dynamic and creative professional to lead the strategic development and execution of our brand’s visual identity. This individual will ensure alignment with company goals maintaining consistency across all platforms. They will oversee the creation of high-impact creative assets, collaborate with cross-functional teams, and drive innovative design solutions to enhance brand presence and engagement. The ideal candidate is a strategic thinker with a keen eye for design, strong project management skills, and the ability to translate business objectives into compelling visual experiences.

Core Responsibilities & Duties:

1. Lead the strategic development and execution of Forward Air’s visual identity, ensuring alignment with company goals and branding.
2. Develop and enforce brand guidelines to maintain consistency and integrity in visual communication.
3. Design and produce high-impact creative assets, including graphics, signage, promotional materials, and fleet branding.
4. Manage vendor relationships for signage, promotional materials, and fleet branding to ensure quality and consistency.
5. Collaborate with the marketing team to create compelling website content, social media assets, and campaign materials.
6. Drive innovative design solutions that support business goals and engage target audiences.
7. Support website and digital experience enhancements by developing visually engaging content, layouts, and user interfaces.
8. Stay updated on design trends, emerging technologies, and industry best practices to drive innovation in brand storytelling.
9. Perform other duties as assigned.

Qualifications:

1. Bachelor’s degree in graphic design, Marketing, Communications, or a related field.
2. Proven experience in brand management, visual design, or creative direction.
3. Strong portfolio showcasing expertise in brand identity, digital design, and multimedia content.
4. Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other design tools.
5. Experience working with website content management systems and digital platforms.
6. Ability to manage multiple projects while meeting deadlines and maintaining high-quality standards.
7. Strong communication and collaboration skills with the ability to work across departments.
8. Exceptional attention to detail and a strong aesthetic sense.

Skills:

1. Passionate about branding, design, and storytelling.
2. Creative thinker with a strategic mindset.
3. Ability to translate complex ideas into visually engaging content.
4. Strong project management and organizational skills.
5. Self-motivated and able to thrive in a fast-paced environment.
6. Knowledge of video production, animation, and UX/UI design is a plus.

Forward Air is an Equal Opportunity Employer.

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