Christian Brothers Automotive Corporation is hiring: Marketing Analyst in Housto

Job Location: 17725 Katy Fwy, Houston, TX 77094

This role is not eligible for visa sponsorship.

Responsibilities

This role will involve using analytics tools, including the latest in AI technologies, employing statistical models, and synthesizing guest sentiment. We are looking for a hardworking, service-minded individual who is a self-starter with curiosity, enthusiasm, and integrity. Ideal candidates will thrive working in a fast-paced environment.

Your responsibilities include, but are not limited to, the following:

• Establish key, routine marketing reports that will be utilized internally and with franchise owners
• Provide data insights on campaigns, identify key metrics, and recommend scalable improvements
• Collaborate across the Regional & Local Marketing Team, and the Marketing Department as a whole, to maintain continuity of measurement across various channels and vendor partners
• Create and/or enhance data feeds from a variety of software and systems to unify all marketing data within our business intelligence tool, Domo
• Utilize business intelligence tools to build ongoing reporting for National, Regional, and Local marketing channels and benchmark measurement
• Implement use of the latest AI tools to enhance productivity while providing individualized, comprehensive analysis at micro and macro levels
• Regularly present findings to the Director of Regional & Local Marketing, Regional & Local Marketing Team and Marketing Leadership Team
• Maintain reporting and alerts on marketing budgets, reconciling against results, to ensure efficient use of resources
• Build new reporting to measure the guest journey - linking relevant analytics tools and data feeds together to measure acquisition costs, ROI, and guest lifetime value
• Advise on new opportunities and marketing software
• Perform competitive analysis and market research to develop effective marketing strategies

Qualifications

Education and Experience Minimum Requirements

Education:

Bachelor’s degree in Business Administration, Marketing, Statistics, or Math and/or equivalent years of relevant work experience

Experience:

• 5-7 years of experience in a statistical or data analyst position, Marketing-related analyst experience is strongly preferred
• Proficiency in data analysis tools such as Power BI, Tableau, Domo, etc. Must be able to use, analyze, and report from these systems as needed.
• Solid Excel knowledge of formulas, pivot tables, and analysis.
• Strong foundation in SQL programming, including querying and data manipulation. Java and or Python are a plus.
• Experience with statistical analysis
• Experience with data management and APIs, working with development teams to stand-up new data feeds
• Proven examples of utilizing AI within the business setting, specifically around marketing analytics
• Solid understanding of general marketing best practices and relevant measurement techniques
• Prior experience analyzing and optimizing marketing initiatives to drive customer leads

Knowledge, Skills & Abilities:

• Upbeat, takes initiative, dependable, takes pride in work, and works well within a team
• The qualified candidate will be detail-oriented, and able to handle multiple projects simultaneously
• Servant leadership, consistently looking for ways to improve the team workflow and environment
• Excellent consultative, interpersonal, and communication skills
• Strong analytical skills
• Experience handling big data is a plus
• Ability to be strategic; a creative thinker and problem solver
• Excellent presentation, communication, and collaboration skills

Physical Requirements:

• Occasionally bending, twisting, and turning.
• Sitting for extended periods of time.
• Occasionally lift and/or move up to 25 pounds.
• Physical effort requiring manual dexterity is required, including paperwork, calculators, computers, and phone usage
• Standard business dress is required from time to time; neat and appropriate attire is always required

Additional Information

Base Salary: Competitive and commensurate with experience.

All of your information will be kept confidential according to EEO guidelines. Christian Brothers Automotive is an Equal Opportunity Employer. CBAC maintains “At will” employment practices.