Sony Honda Mobility of America
Director of Public Relations
Sony Honda Mobility of America, Los Angeles, California, United States, 90079
Director, Public Relations
Please make sure you read the following details carefully before making any applications. Location:
Culver City, CA (Sony Pictures Studio Lot) Salary:
$180,000 - $190,000 per year About Sony Honda Mobility of America Sony Honda Mobility of America Inc. (SHMA), based in Culver City, California, is a subsidiary of Sony Honda Mobility Inc., a joint venture between
Sony and Honda , headquartered in Tokyo, Japan. Established on
September 28, 2022 , SHM operates with over 200 employees in Tokyo. Our U.S. subsidiary,
Sony Honda Mobility of America , was founded in
March 2023
in Culver City, where our dedicated team is bringing
AFEELA , our cutting-edge
electric vehicle (EV) , to market. AFEELA is designed around the concept of
"FEEL" —an intelligent mobility experience that fosters a dynamic, interactive connection between people, vehicles, and society. With advanced sensing and network IT technologies, AFEELA enhances the way people engage with mobility, making it more intuitive and responsive. At
Sony Honda Mobility of America , our mission is to drive innovation through diversity, creating transformative solutions that move people forward. About the Position SHMA is seeking a
Director of Public Relations
to lead PR strategy for the
highly anticipated 2026 launch of AFEELA —an EV that fuses
cutting-edge technology, mobility, and entertainment . This role is perfect for an experienced PR leader with deep industry expertise across a blend of
automotive, entertainment, and tech . The
ideal candidate
is a strategic thinker with a
vision for shaping public perception
through compelling storytelling. They will drive
media relations, brand messaging, and campaign execution
to position AFEELA as a revolutionary force in mobility and entertainment. Job Responsibilities Develop and execute innovative
PR strategies and media campaigns
that elevate AFEELA’s presence across
automotive, tech, and entertainment
sectors. Lead
press events, media outreach, and strategic partnerships
to generate buzz and secure top-tier coverage. Craft compelling narratives and PR materials that
showcase AFEELA’s fusion of automotive innovation with Sony’s entertainment technologies . Build and maintain strong relationships with
journalists, influencers, and industry leaders
across
automotive, entertainment, and tech . Oversee crisis communications and reputation management, ensuring alignment with SHMA’s brand image and business goals. Track, analyze, and optimize PR efforts to measure
impact on brand awareness, media engagement, and consumer perception . Collaborate with
marketing, product, and executive leadership
to ensure PR aligns with SHMA’s overall growth strategy. Manage the
SHMA media site , ensuring content is optimized for journalists and industry outlets. Work closely with
Sony’s entertainment assets and tech partners
to develop
cross-industry campaigns
that differentiate AFEELA in the EV space. Qualifications for Position Bachelor’s degree in
Public Relations, Communications, Marketing, Journalism , or a related field. 10+ years of PR experience, with at least
5 years in a senior leadership role . Strong industry connections across
automotive, entertainment, and tech media . Proven track record of
high-profile product launches , particularly in
EVs, entertainment, or technology . Exceptional
storytelling and media relations skills , with a
vision for brand-building . Expertise in
crisis management, digital PR, and influencer engagement . Strong collaboration skills to work cross-functionally with
marketing, product, and executive teams . Passion for
innovation, mobility, and entertainment-driven consumer experiences . Perks & Benefits Comprehensive medical, dental, and vision benefits Flexible working policy Paid parental leave 401k program “Take What You Need” time off policy , with a minimum of
15 days off per year
plus holiday breaks Yearly bonuses
(subject to eligibility) Company phone
(subject to eligibility) Company swag Brand-new laptop and monitor Special discounts on Sony products Learning and Development quarterly stipend More to come! Salary Range & Compensation Details The anticipated annual base salary for this position is
$180,000 to $190,000 . This range does not include
bonuses or other benefits
that an individual may be eligible for. The actual base salary depends on
qualifications, years of relevant experience, unique skills, education level, certifications, and location . Equal Opportunity Statement Sony Honda Mobility of America is an
Equal Opportunity Employer . All qualified applicants will receive consideration for employment
without regard to race, color, religious creed, sex, gender, national origin, citizenship, ancestry, age, disability, military status, veteran status, sexual orientation, gender identity, marital or family status, genetic information, medical condition, or any other basis protected by law . Disability Accommodation for Applicants Sony Honda Mobility of America is committed to providing
reasonable accommodations
for applicants with disabilities and disabled veterans. If you require an accommodation during the application process, please contact us at
SHMA-Recruiting@sony-honda-mobility.com , specifying the position you are applying for.
#J-18808-Ljbffr
Please make sure you read the following details carefully before making any applications. Location:
Culver City, CA (Sony Pictures Studio Lot) Salary:
$180,000 - $190,000 per year About Sony Honda Mobility of America Sony Honda Mobility of America Inc. (SHMA), based in Culver City, California, is a subsidiary of Sony Honda Mobility Inc., a joint venture between
Sony and Honda , headquartered in Tokyo, Japan. Established on
September 28, 2022 , SHM operates with over 200 employees in Tokyo. Our U.S. subsidiary,
Sony Honda Mobility of America , was founded in
March 2023
in Culver City, where our dedicated team is bringing
AFEELA , our cutting-edge
electric vehicle (EV) , to market. AFEELA is designed around the concept of
"FEEL" —an intelligent mobility experience that fosters a dynamic, interactive connection between people, vehicles, and society. With advanced sensing and network IT technologies, AFEELA enhances the way people engage with mobility, making it more intuitive and responsive. At
Sony Honda Mobility of America , our mission is to drive innovation through diversity, creating transformative solutions that move people forward. About the Position SHMA is seeking a
Director of Public Relations
to lead PR strategy for the
highly anticipated 2026 launch of AFEELA —an EV that fuses
cutting-edge technology, mobility, and entertainment . This role is perfect for an experienced PR leader with deep industry expertise across a blend of
automotive, entertainment, and tech . The
ideal candidate
is a strategic thinker with a
vision for shaping public perception
through compelling storytelling. They will drive
media relations, brand messaging, and campaign execution
to position AFEELA as a revolutionary force in mobility and entertainment. Job Responsibilities Develop and execute innovative
PR strategies and media campaigns
that elevate AFEELA’s presence across
automotive, tech, and entertainment
sectors. Lead
press events, media outreach, and strategic partnerships
to generate buzz and secure top-tier coverage. Craft compelling narratives and PR materials that
showcase AFEELA’s fusion of automotive innovation with Sony’s entertainment technologies . Build and maintain strong relationships with
journalists, influencers, and industry leaders
across
automotive, entertainment, and tech . Oversee crisis communications and reputation management, ensuring alignment with SHMA’s brand image and business goals. Track, analyze, and optimize PR efforts to measure
impact on brand awareness, media engagement, and consumer perception . Collaborate with
marketing, product, and executive leadership
to ensure PR aligns with SHMA’s overall growth strategy. Manage the
SHMA media site , ensuring content is optimized for journalists and industry outlets. Work closely with
Sony’s entertainment assets and tech partners
to develop
cross-industry campaigns
that differentiate AFEELA in the EV space. Qualifications for Position Bachelor’s degree in
Public Relations, Communications, Marketing, Journalism , or a related field. 10+ years of PR experience, with at least
5 years in a senior leadership role . Strong industry connections across
automotive, entertainment, and tech media . Proven track record of
high-profile product launches , particularly in
EVs, entertainment, or technology . Exceptional
storytelling and media relations skills , with a
vision for brand-building . Expertise in
crisis management, digital PR, and influencer engagement . Strong collaboration skills to work cross-functionally with
marketing, product, and executive teams . Passion for
innovation, mobility, and entertainment-driven consumer experiences . Perks & Benefits Comprehensive medical, dental, and vision benefits Flexible working policy Paid parental leave 401k program “Take What You Need” time off policy , with a minimum of
15 days off per year
plus holiday breaks Yearly bonuses
(subject to eligibility) Company phone
(subject to eligibility) Company swag Brand-new laptop and monitor Special discounts on Sony products Learning and Development quarterly stipend More to come! Salary Range & Compensation Details The anticipated annual base salary for this position is
$180,000 to $190,000 . This range does not include
bonuses or other benefits
that an individual may be eligible for. The actual base salary depends on
qualifications, years of relevant experience, unique skills, education level, certifications, and location . Equal Opportunity Statement Sony Honda Mobility of America is an
Equal Opportunity Employer . All qualified applicants will receive consideration for employment
without regard to race, color, religious creed, sex, gender, national origin, citizenship, ancestry, age, disability, military status, veteran status, sexual orientation, gender identity, marital or family status, genetic information, medical condition, or any other basis protected by law . Disability Accommodation for Applicants Sony Honda Mobility of America is committed to providing
reasonable accommodations
for applicants with disabilities and disabled veterans. If you require an accommodation during the application process, please contact us at
SHMA-Recruiting@sony-honda-mobility.com , specifying the position you are applying for.
#J-18808-Ljbffr