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Sony Honda Mobility of America

Director of Public Relations

Sony Honda Mobility of America, Los Angeles, California, United States, 90079

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Director, Public Relations

Please make sure you read the following details carefully before making any applications. Location:

Culver City, CA (Sony Pictures Studio Lot) Salary:

$180,000 - $190,000 per year About Sony Honda Mobility of America Sony Honda Mobility of America Inc. (SHMA), based in Culver City, California, is a subsidiary of Sony Honda Mobility Inc., a joint venture between

Sony and Honda , headquartered in Tokyo, Japan. Established on

September 28, 2022 , SHM operates with over 200 employees in Tokyo. Our U.S. subsidiary,

Sony Honda Mobility of America , was founded in

March 2023

in Culver City, where our dedicated team is bringing

AFEELA , our cutting-edge

electric vehicle (EV) , to market. AFEELA is designed around the concept of

"FEEL" —an intelligent mobility experience that fosters a dynamic, interactive connection between people, vehicles, and society. With advanced sensing and network IT technologies, AFEELA enhances the way people engage with mobility, making it more intuitive and responsive. At

Sony Honda Mobility of America , our mission is to drive innovation through diversity, creating transformative solutions that move people forward. About the Position SHMA is seeking a

Director of Public Relations

to lead PR strategy for the

highly anticipated 2026 launch of AFEELA —an EV that fuses

cutting-edge technology, mobility, and entertainment . This role is perfect for an experienced PR leader with deep industry expertise across a blend of

automotive, entertainment, and tech . The

ideal candidate

is a strategic thinker with a

vision for shaping public perception

through compelling storytelling. They will drive

media relations, brand messaging, and campaign execution

to position AFEELA as a revolutionary force in mobility and entertainment. Job Responsibilities Develop and execute innovative

PR strategies and media campaigns

that elevate AFEELA’s presence across

automotive, tech, and entertainment

sectors. Lead

press events, media outreach, and strategic partnerships

to generate buzz and secure top-tier coverage. Craft compelling narratives and PR materials that

showcase AFEELA’s fusion of automotive innovation with Sony’s entertainment technologies . Build and maintain strong relationships with

journalists, influencers, and industry leaders

across

automotive, entertainment, and tech . Oversee crisis communications and reputation management, ensuring alignment with SHMA’s brand image and business goals. Track, analyze, and optimize PR efforts to measure

impact on brand awareness, media engagement, and consumer perception . Collaborate with

marketing, product, and executive leadership

to ensure PR aligns with SHMA’s overall growth strategy. Manage the

SHMA media site , ensuring content is optimized for journalists and industry outlets. Work closely with

Sony’s entertainment assets and tech partners

to develop

cross-industry campaigns

that differentiate AFEELA in the EV space. Qualifications for Position Bachelor’s degree in

Public Relations, Communications, Marketing, Journalism , or a related field. 10+ years of PR experience, with at least

5 years in a senior leadership role . Strong industry connections across

automotive, entertainment, and tech media . Proven track record of

high-profile product launches , particularly in

EVs, entertainment, or technology . Exceptional

storytelling and media relations skills , with a

vision for brand-building . Expertise in

crisis management, digital PR, and influencer engagement . Strong collaboration skills to work cross-functionally with

marketing, product, and executive teams . Passion for

innovation, mobility, and entertainment-driven consumer experiences . Perks & Benefits Comprehensive medical, dental, and vision benefits Flexible working policy Paid parental leave 401k program “Take What You Need” time off policy , with a minimum of

15 days off per year

plus holiday breaks Yearly bonuses

(subject to eligibility) Company phone

(subject to eligibility) Company swag Brand-new laptop and monitor Special discounts on Sony products Learning and Development quarterly stipend More to come! Salary Range & Compensation Details The anticipated annual base salary for this position is

$180,000 to $190,000 . This range does not include

bonuses or other benefits

that an individual may be eligible for. The actual base salary depends on

qualifications, years of relevant experience, unique skills, education level, certifications, and location . Equal Opportunity Statement Sony Honda Mobility of America is an

Equal Opportunity Employer . All qualified applicants will receive consideration for employment

without regard to race, color, religious creed, sex, gender, national origin, citizenship, ancestry, age, disability, military status, veteran status, sexual orientation, gender identity, marital or family status, genetic information, medical condition, or any other basis protected by law . Disability Accommodation for Applicants Sony Honda Mobility of America is committed to providing

reasonable accommodations

for applicants with disabilities and disabled veterans. If you require an accommodation during the application process, please contact us at

SHMA-Recruiting@sony-honda-mobility.com , specifying the position you are applying for.

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