Marketing Manager Job at Upward On Inc in Miami

About the Opportunity

This is an opportunity for a Marketing Manager to join a top sales team at Douglas Elliman, covering Miami and New York markets. The ideal candidate will be able to own, implement, and execute a marketing strategy around the team and its listings. A sophisticated eye for design, a creative and unique perspective for delivering compelling marketing content and strategy, and the ability to perform independently as well as a part of the team are paramount for success in this role. This role will be based in Miami, and will be in-person working out of the Douglas Elliman office.

About the Company

Our client is a top-producing real estate team specializing in luxury and collectible property sales in New York and Miami, with a proven track record for delivering results. Offering a diverse combination of financial expertise, in-depth industry knowledge, and exceptional marketing prowess, the team's combined strengths create an unparalleled force in the industry, setting the standard for superior service and result-driven strategies. Their backgrounds working internationally and dedication to delivering a flawless level of service have allowed them to build a wide-reaching global network of trusted contacts. Together, they thrive on being an all-encompassing and reliable resource for their clients, helping them navigate each transaction with energetic passion, a custom approach, and concierge-style attention - putting the client first.

Role and Responsibilities

• Creative direction and development of marketing strategies for the team (both listings and team branding)
• Review current marketing campaigns; audit, edit, and improve upon current marketing
• Determine and establish KPIs for marketing efforts in relation to sales goals
• Analyze website conversion and effectiveness of current promotions to determine what drives sales and what can be improved
• Identify potential new areas of opportunity; create customized plans for each area of opportunity
• Create bespoke marketing campaigns for all listings; using a combination of creative, experiential, and exceptional strategies, as well as classic real estate marketing strategies
• Identify, target, and create marketing campaigns for the appropriate audience
• Identify partnerships to enhance marketing and manage existing partnerships

• Oversee execution of marketing collateral: print, digital, and social; produce digital social assets for social media including Instagram story slides, videos, grid posts, and reels
• Liaise with corporate marketing and PR team to pitch for potential stories across all press outlets
• Oversee team branding by ensuring aesthetics and messaging are consistent across all projects, deliverables, and platforms
• Create print marketing collateral such as property brochures, client presentations, advertising, flyers, signage, and postcards
• Digital creative assets for email campaigns, digital party invitations, and responsive websites utilizing templates, advertising, and packaging
• Manage websites by ensuring properties, photos, copy, and team members are updated
• Create, plan, and manage all events around new listing launches, team events, broker open house events
• Updated CRM database including distribution lists for all clients and other brokers
• Oversee all client care: gifts, holiday cards, birthday cards, etc
• Be knowledgeable of market trends, important industry events, and other relevant information that could help promote the team and the team's business

Qualifications

• Bachelor's degree preferred
• Experience with Adobe Suite including InDesign & Photoshop Google Suite, Outlook, Microsoft Word, ExpressDocs, and Excel
• Experience with all Social Media platforms; content creation and calendar management (can be delegated to an assistant)
• Minimum of three to five years working in a marketing role (luxury is preferred)
• Outstanding organization and writing skills
• Exceptional professionalism, communication (both written and verbal) and interpersonal skills
• Strong work ethic, highly responsive
• Creative, strategic, visionary, self-starter, independent
• Experience working collaboratively with the ability to execute independently

Compensation

$80,000 - $100,000 depending on experience, with potential for a discretionary bonus