Marketing Communications Leader Job - Charlotte, NC

Why You'll Love This Job

We are seeking a motivated individual to join our team based out of our Charlotte, NC US Headquarters. The ideal candidate for the Marketing Communications Leader applies their expertise with a high degree of creativity, attention to detail, and a collaborative spirit to leads the development and execution of marketing communications strategies, enhancing brand awareness, customer engagement, and demand generation. This role supports sales enablement and collaborates with various business functions to ensure consistent messaging. Additionally, the Manager will assist with HR communication to improve employee engagement.
Responsibilities

The Marketing Communications Leader will be reportable to the Senior Government Affairs Manager and be responsible for the following:

Marketing, Communications, & Brand Strategy/Execution:

• Define and execute a strategy to enhance Alpek Polyester's brand awareness to customers and across industries.
• Develop and manage branding materials, public relations, and HR communication projects.
• Ensure all branding materials are accurate and up-to-date by learning product and service attributes, effectively gathering information from internal teams and the market - customers.
• Ensure compliance with corporate guidelines and legal requirements.
• Support company culture efforts.

Internal and External Collaboration:

• Collaborate with internal cross functional teams and stakeholders, such as Global Internal Communications, Human Resources, Commercial-Sales, Government Affairs, Trade and Sustainability teams, on brand stewardship.
• Lead strategic projects, such as rebranding, promotional updates, and US & Canada-wide efforts.
• Represent Alpek Polyester at the trade association's communications committees. Spread awareness of our activities and messages through communications efforts, ensuring alignment with organizational goals.

Communication Planning & Media /Sentiment Monitoring:

• Develop and implement an annual communications plan and budget.
• Provide writing and editing support for news releases, internal announcements, and other materials.
• Monitor media to assess industry and company image.
• Stay informed about industry trends, competitor activities, and emerging technologies.
• Prepare regular impact reports for leadership.

Skills & Qualifications

Educational Background:

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.
• 5 to 10 years of professional experience in marketing communications.

Proven Expertise & Technical Skills:

• Experience developing and implementing marketing communication campaigns.
• Strong initiative, self-direction, and results orientation.
• Writing and design expertise.
• Ability to manage customer relations and special situations.
• Proficiency in Spanish is a plus.

Business Acumen & Adaptability:

• Gain foundational knowledge of our products, markets, technologies, and global locations.
• Ability to work independently and within a team environment.
• Relate effectively to all organizational levels, from site employees to the C-suite.

Interpersonal and Communication Skills:

• Excellent verbal and written communication skills.
• Ability to effectively interact with stakeholders at all levels, both internal and external.
• Strong presentation and facilitation skills.

Alpek Polyester USA, LLC is a global leader in the production of PTA (Terephthalic Acid), PET (Polyethylene Terephthalate) Resins, PET Recycling (rPET), and Specialty Polymers. This integrated business services customers all over the world using its global network of manufacturing entities within the Alpek Polyester umbrella. We are committed to improving people's lives through our products, innovations, and a commitment to sustainability and protecting the environment.

Alpek Polyester USA, LLC is headquartered in Charlotte, NC with manufacturing facilities in the Carolinas, Mississippi, Indiana, and Pennsylvania.

Alpek Polyester USA, LLC is a division of Alpek, the petrochemicals and synthetic fibers business group of Alfa, S.A.B. de C.V., one of Mexico's largest corporations.

Alpek Polyester USA, LLC is subject to US Department of Commerce export regulations and thus must hire individuals who meet national security requirements. Interested applicants (or temporary employees) must meet eligibility requirements. Alpek Polyester USA, LLC is an Equal Opportunity Employer.