Crayon
Interested in leveraging software procurement expertise to optimize costs and deliver exceptional strategic advisory to customers?
Keen to join a dynamic team working at the forefront of Microsoft and AWS technology, including software licensing sales, cloud migrations, Data & AI and data analytics?
Would you like to join Crayon US which has been recognized as one of the fastest Growing Tech Companies by Deloitte?
Practical Information:
To be considered for an interview, please make sure your application is full in line with the job specs as found below. Location:
Dallas, US
| Reports to:
Vice President, Marketing
| Team size:
8
| Visa Requirements:
Valid working visa for US
| Language Requirements:
Professional level English
written and verbal | Work Arrangement:
Remote
| Learn more: crayon.com/us/ As our new Director, Product Marketing,
you will drive multiple strategies that align product positioning, go-to-market plans, and customer insights to empower the sales team and boost revenue.
Through collaboration and data-driven insights, you will equip sales teams with the right tools and messaging to effectively address customer pain points, highlight product value, and drive continuous improvement and long-term growth. Key responsibilities will include: Develop and communicate compelling product positioning, messaging, and differentiation that align with market needs, industry trends,
and customer pain points, ensuring clear, consistent, and effective messaging across all channels. Lead the creation and execution of go-to-market strategies
for new product launches and feature updates. Conduct competitive analysis, market research, and customer insights to refine product messaging, identify growth opportunities,
and monitor market trends to inform product development and positioning. Partner with sales, product management, and customer success teams to align marketing campaigns and product initiatives with business objectives.
Provide training, tools, and collateral to support customer acquisition and retention. Oversee the development of high-quality product content , including
case studies, white papers, presentations, blog posts, and webinars,
while driving integrated marketing campaigns that highlight the product’s value proposition. Your Competencies: 5+ years of experience in a product marketing
role or similar. Bachelor’s degree in any relevant field. Proficiency in marketing automation tools. Experience with analytics platforms and CRM. About You: You advocate for the customer’s perspective to shape product development and marketing strategies, with a strong focus on customer education and engagement. You stay responsive to market trends, competitive dynamics, and customer feedback to adjust strategies and maintain relevance. What's on Offer? Flexible PTO 401K Opportunity to work in a hybrid or remote environment Healthcare Maternity and Paternity Leave At Crayon, we are deeply committed to fostering a culture of diversity, equity, inclusion, and belonging (DEIB). We believe that diversity in all its forms strengthens our team and enhances innovation and effectiveness. We welcome applications from individuals of all backgrounds, regardless of race, colour, age, origin, religion, sexual orientation, gender (identity), genetic information, neurodiversity, disability, or any other basis protected by local laws and regulations. When filling vacancies, we prioritize equally qualified candidates who bring diverse backgrounds and experiences, helping to enrich our team dynamics and foster a vibrant, inclusive work environment. If you require any assistance or reasonable accommodation during the application process, please let us know. Apply to join an award-winning employer!
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To be considered for an interview, please make sure your application is full in line with the job specs as found below. Location:
Dallas, US
| Reports to:
Vice President, Marketing
| Team size:
8
| Visa Requirements:
Valid working visa for US
| Language Requirements:
Professional level English
written and verbal | Work Arrangement:
Remote
| Learn more: crayon.com/us/ As our new Director, Product Marketing,
you will drive multiple strategies that align product positioning, go-to-market plans, and customer insights to empower the sales team and boost revenue.
Through collaboration and data-driven insights, you will equip sales teams with the right tools and messaging to effectively address customer pain points, highlight product value, and drive continuous improvement and long-term growth. Key responsibilities will include: Develop and communicate compelling product positioning, messaging, and differentiation that align with market needs, industry trends,
and customer pain points, ensuring clear, consistent, and effective messaging across all channels. Lead the creation and execution of go-to-market strategies
for new product launches and feature updates. Conduct competitive analysis, market research, and customer insights to refine product messaging, identify growth opportunities,
and monitor market trends to inform product development and positioning. Partner with sales, product management, and customer success teams to align marketing campaigns and product initiatives with business objectives.
Provide training, tools, and collateral to support customer acquisition and retention. Oversee the development of high-quality product content , including
case studies, white papers, presentations, blog posts, and webinars,
while driving integrated marketing campaigns that highlight the product’s value proposition. Your Competencies: 5+ years of experience in a product marketing
role or similar. Bachelor’s degree in any relevant field. Proficiency in marketing automation tools. Experience with analytics platforms and CRM. About You: You advocate for the customer’s perspective to shape product development and marketing strategies, with a strong focus on customer education and engagement. You stay responsive to market trends, competitive dynamics, and customer feedback to adjust strategies and maintain relevance. What's on Offer? Flexible PTO 401K Opportunity to work in a hybrid or remote environment Healthcare Maternity and Paternity Leave At Crayon, we are deeply committed to fostering a culture of diversity, equity, inclusion, and belonging (DEIB). We believe that diversity in all its forms strengthens our team and enhances innovation and effectiveness. We welcome applications from individuals of all backgrounds, regardless of race, colour, age, origin, religion, sexual orientation, gender (identity), genetic information, neurodiversity, disability, or any other basis protected by local laws and regulations. When filling vacancies, we prioritize equally qualified candidates who bring diverse backgrounds and experiences, helping to enrich our team dynamics and foster a vibrant, inclusive work environment. If you require any assistance or reasonable accommodation during the application process, please let us know. Apply to join an award-winning employer!
#J-18808-Ljbffr