ziprecruiter
Performance Marketing Manager (Amazon 1P)
ziprecruiter, Chicago, Illinois, United States, 60290
NEW YORK
- With more than 100 ecommerce searches each year, EcommerceRecruiter.com is the leading contingency-based recruiting firm serving the NRF, IR-1000, and B2B communities.
While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required. One of the coolest ecommerce jobs around! About the Role: The 1P Amazon Performance Marketing Manager will drive continued eCommerce growth. With a strategic focus on Amazon, this hire will partner with cross-functional teams and agencies to drive lifetime value for the business and achieve business objectives through performance media. As such, it’s important that you have hands-on experience with Amazon (ideally Amazon 1P / Vendor Central) as well as strong business acumen to generate holistic and strategic media strategies focused on both acquisition & retention. This position holds cross-functional responsibilities and will work closely with Sales, Operations, Brand, agency partners, and Finance business partners to execute effective strategic initiatives. This role reports to the Head of DTC. Responsibilities and Functions: Strategic Leadership: Develop and execute comprehensive performance media strategies across paid search, social, display, and affiliate channels to drive acquisition and retention across DTC, Amazon and Omnichannel retailers. Data analysis & Reporting: Establish and monitor key performance indicators (KPIs) to evaluate campaign effectiveness and optimize budgets and strategies accordingly. Testing and Measurement Roadmap: Develop and drive a clear testing and measurement roadmap to generate actionable insights and optimize performance media strategies. Cross-Functional Collaboration: Collaborate seamlessly with cross-functional teams, including Sales, Operations, Brand, and Finance, to align performance marketing initiatives with broader business objectives. Capability Development: Lead the development of internal and agency digital media capabilities, ensuring teams are equipped to execute strategies effectively. Skills: Data-driven mindset: demonstrates passion for digging into performance drivers and generating insights based on media. Project Management: Strong project management skills with the ability to effectively prioritize tasks, manage timelines, and coordinate multiple projects simultaneously. Market Analysis and Competitive Intelligence: Proficiency in conducting market analysis and gathering competitive intelligence to inform strategy development. Creative Problem-Solving: Demonstrated ability to think creatively, solve complex problems, and adapt strategies based on changing market dynamics. Strong Communication Skills: Excellent verbal and written communication skills, with the ability to effectively communicate complex ideas and strategies. Qualifications: Bachelors’ degree in marketing or related field. 5+ years of experience leading performance marketing inclusive of paid social, search, shopping, display and video. Breadth of understanding across media execution, ad tech, tracking & analytics. Experience managing media agencies, SaaS platforms and media partners. Strong understanding of retail media landscape across omnichannel retailers. To apply, please send your current resume to
Harry [dot] Joiner [at] EcommerceRecruiter [dot] com .
#J-18808-Ljbffr
- With more than 100 ecommerce searches each year, EcommerceRecruiter.com is the leading contingency-based recruiting firm serving the NRF, IR-1000, and B2B communities.
While professional experience and qualifications are key for this role, make sure to check you have the preferable soft skills before applying if required. One of the coolest ecommerce jobs around! About the Role: The 1P Amazon Performance Marketing Manager will drive continued eCommerce growth. With a strategic focus on Amazon, this hire will partner with cross-functional teams and agencies to drive lifetime value for the business and achieve business objectives through performance media. As such, it’s important that you have hands-on experience with Amazon (ideally Amazon 1P / Vendor Central) as well as strong business acumen to generate holistic and strategic media strategies focused on both acquisition & retention. This position holds cross-functional responsibilities and will work closely with Sales, Operations, Brand, agency partners, and Finance business partners to execute effective strategic initiatives. This role reports to the Head of DTC. Responsibilities and Functions: Strategic Leadership: Develop and execute comprehensive performance media strategies across paid search, social, display, and affiliate channels to drive acquisition and retention across DTC, Amazon and Omnichannel retailers. Data analysis & Reporting: Establish and monitor key performance indicators (KPIs) to evaluate campaign effectiveness and optimize budgets and strategies accordingly. Testing and Measurement Roadmap: Develop and drive a clear testing and measurement roadmap to generate actionable insights and optimize performance media strategies. Cross-Functional Collaboration: Collaborate seamlessly with cross-functional teams, including Sales, Operations, Brand, and Finance, to align performance marketing initiatives with broader business objectives. Capability Development: Lead the development of internal and agency digital media capabilities, ensuring teams are equipped to execute strategies effectively. Skills: Data-driven mindset: demonstrates passion for digging into performance drivers and generating insights based on media. Project Management: Strong project management skills with the ability to effectively prioritize tasks, manage timelines, and coordinate multiple projects simultaneously. Market Analysis and Competitive Intelligence: Proficiency in conducting market analysis and gathering competitive intelligence to inform strategy development. Creative Problem-Solving: Demonstrated ability to think creatively, solve complex problems, and adapt strategies based on changing market dynamics. Strong Communication Skills: Excellent verbal and written communication skills, with the ability to effectively communicate complex ideas and strategies. Qualifications: Bachelors’ degree in marketing or related field. 5+ years of experience leading performance marketing inclusive of paid social, search, shopping, display and video. Breadth of understanding across media execution, ad tech, tracking & analytics. Experience managing media agencies, SaaS platforms and media partners. Strong understanding of retail media landscape across omnichannel retailers. To apply, please send your current resume to
Harry [dot] Joiner [at] EcommerceRecruiter [dot] com .
#J-18808-Ljbffr