Schneider Electric USA, Inc in
Head of Marketing - Cybersecurity Solutions
Schneider Electric USA, Inc in, Allendale, Michigan, United States, 49401
Head of Marketing - Cybersecurity Solutions (Finance)
Ensure all your application information is up to date and in order before applying for this opportunity. What will you do? Develops and implements comprehensive marketing strategies that align with business goals and target market needs. Enhances and maintains the brand identity of the cybersecurity offerings, ensuring consistent messaging across all channels. Designs and executes integrated marketing campaigns that promote cybersecurity solutions, driving lead generation and customer acquisition. Conducts market analysis to identify trends, customer needs, and competitive positioning within the cybersecurity space. Oversees the creation of high-quality content (blogs, whitepapers, webinars, etc.) that educate and engage target audiences about cybersecurity topics and solutions. Fosters a culture of creativity and results-oriented performance across the marketing team. Works closely with sales, product management, and customer success teams to ensure alignment on messaging and go-to-market strategies. Defines, tracks, and reports on marketing performance metrics, adjusting strategies based on data-driven insights. Manages marketing budget, ensuring effective allocation of resources to maximize ROI.
What qualifications will make you successful for this role? Bachelor's / Masters degree in Marketing, Business Administration, or a related field 10+ yrs experience in marketing, particularly in the cybersecurity or digital technology sectors (typically 7+ years). Proven track record of developing successful marketing strategies and campaigns. Strong understanding of digital marketing channels and tools. Excellent leadership, communication, and interpersonal skills. Analytical mindset with the ability to interpret data and make informed decisions.
Let us learn about you! Apply today.
You must submit an online application to be considered for any position with us. This position will be posted until filled.
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Ensure all your application information is up to date and in order before applying for this opportunity. What will you do? Develops and implements comprehensive marketing strategies that align with business goals and target market needs. Enhances and maintains the brand identity of the cybersecurity offerings, ensuring consistent messaging across all channels. Designs and executes integrated marketing campaigns that promote cybersecurity solutions, driving lead generation and customer acquisition. Conducts market analysis to identify trends, customer needs, and competitive positioning within the cybersecurity space. Oversees the creation of high-quality content (blogs, whitepapers, webinars, etc.) that educate and engage target audiences about cybersecurity topics and solutions. Fosters a culture of creativity and results-oriented performance across the marketing team. Works closely with sales, product management, and customer success teams to ensure alignment on messaging and go-to-market strategies. Defines, tracks, and reports on marketing performance metrics, adjusting strategies based on data-driven insights. Manages marketing budget, ensuring effective allocation of resources to maximize ROI.
What qualifications will make you successful for this role? Bachelor's / Masters degree in Marketing, Business Administration, or a related field 10+ yrs experience in marketing, particularly in the cybersecurity or digital technology sectors (typically 7+ years). Proven track record of developing successful marketing strategies and campaigns. Strong understanding of digital marketing channels and tools. Excellent leadership, communication, and interpersonal skills. Analytical mindset with the ability to interpret data and make informed decisions.
Let us learn about you! Apply today.
You must submit an online application to be considered for any position with us. This position will be posted until filled.
#J-18808-Ljbffr