2WAY Interactive is hiring: Social Media & Audience Development Manager in New Y

Social Media & Audience Development Manager

Location: New York, NY| Full-Time

About Us

2WAY is a new, interactive live video platform devoted to unique conversations, unbiased discourse, and open debate. Our community of contributors engage in two-way conversations with users about today’s events, politics, and big issues, absent the one-sided partisanship and angry rhetoric that have come to dominate the discourse around current events on social media and cable news.

We’re looking for a data-driven, culturally fluent, social media savant who can own audience growth across platforms—turning deep, longform content into high-performing, shareable clips that drive engagement and viewership.

If you thrive in a fast-moving, test-and-iterate environment, love video editing, and can systematically grow an audience through data-backed social strategies, this is your role.

What You’ll Do

Own and Execute Social Strategy

• Lead the charge on growing our audience across YouTube, X, TikTok, Instagram, Facebook, LinkedIn and emerging platforms.
• Pull and repurpose key moments from longform content into highly engaging, viral-ready clips.
• Craft and optimize social posts that are native to each platform—leveraging in-platform tools, trends, and best practices.
• Refine and iterate— A/B test headlines, thumbnails, captions, and formats relentlessly to improve performance.
• Engage and manage communities—interact with audiences, respond to trends, and help cultivate an active, invested community.

Create and Edit Video Content

• Produce, edit, and optimize short-form videos using Adobe Premiere, After Effects, or in-platform editing tools.
• Add compelling visuals—motion graphics, subtitles, memes, and other elements that boost engagement and shareability.
• Experiment with formats—from YouTube Shorts to TikTok trends to Instagram stories, always keeping content fresh and native to the platform.

Analyze, Measure, and Optimize

• Track performance metrics across platforms, using analytics tools to understand audience behavior.
• Identify patterns and pivot—adjust strategies based on engagement, retention, and conversion insights.
• A/B test different cuts, thumbnails, captions, and posting strategies to maximize performance.
• Report and recommend data-driven strategies to refine and scale audience growth.

Stay Ahead of the Curve

• Anticipate algorithm shifts, new platforms, and viral trends before they happen.
• Develop platform-native storytelling formats that resonate with modern audiences.
• Inform our editorial content– act as our “ear to the ground” and identify potential areas of coverage 
• Collaborate with journalists, editors, and producers to bring our content to life across social media.

What You Bring

• Three to five years of social media and content creation experience, preferably in news, media, or digital storytelling.
• Proven track record of growing engaged audiences across multiple social platforms.
• Expert-level video editing skills—Adobe Premiere,, CapCut, After Effects, or similar.
• Sharp editorial judgment—you can identify the most compelling moments, quotes, or soundbites from longform content.
• Deep platform fluency—you instinctively know what works on YouTube versus TikTok versus Instagram versus X.
• Data-driven mindset—you make decisions based on analytics, not guesswork.
• Strong writing skills—crafting engaging, shareable captions and headlines is second nature to you.
• Ability to adapt and execute quickly—you thrive in a high-energy, fast-paced media environment.
• Collaborative spirit—you’re eager to work alongside journalists, producers, and marketing teams.

Bonus Points For

• Experience in news, documentary, or journalistic storytelling.
• Skills in motion graphics, animation, or advanced visual storytelling.
• Past success in monetization strategies (subscriptions, partnerships, memberships).
• Experience advising executives or teams on best social media practices.

Why Join Us

• Be part of a high-caliber creative team with a proven track record.
• Own and scale audience growth for impactful, meaningful content.
• Work with compelling, longform news content and shape how it reaches millions.
• Test, experiment, and refine strategies—you’ll have the freedom to innovate.

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