Social Media Producer Job at 2WAY Interactive in New York

Content Creation & Social Publishing

• Produce and post content across YouTube, TikTok, Instagram, X, Facebook, LinkedIn, and emerging platforms.
• Identify key moments from live programming as they happen and quickly turn them into engaging, social-native clips.
• Write compelling captions, headlines, and descriptions that drive engagement.
• Help schedule, optimize, and publish content using platform-native tools and scheduling software.

Video Editing & Asset Creation

• Edit short-form videos using Adobe Premiere, After Effects, or in-platform editing tools.
• Add captions, subtitles, and simple graphics to enhance content.
• Help experiment with different formats, from YouTube Shorts to Instagram Reels to TikTok trends.

Community Engagement & Growth

• Monitor and engage with audiences across platforms—respond to comments, join conversations, and foster community interaction.
• Track social trends and suggest ideas for content that align with platform best practices.
• Work with the team to adapt and refine content strategies based on audience insights.

Analytics & Performance Tracking

• Assist in tracking performance metrics and compiling reports on content success.
• Support A/B testing of headlines, thumbnails, and posting strategies to improve engagement.
• Help identify trends in audience behavior and provide input on content optimization.

What You Bring

• One to three years of experience in social media, content creation, or digital production—internships and freelance work count.
• Basic-to-intermediate video editing skills (Adobe Premiere, CapCut, After Effects, or similar).
• A keen understanding of social media platforms and what makes content perform well on each.
• Strong writing skills—concise, engaging captions and headlines come naturally to you.
• Interest in news, culture, and digital storytelling.
• Ability to work efficiently in a fast-paced environment, meeting deadlines while maintaining quality.
• Collaborative and eager to learn—you take feedback well and are always looking to improve.
• Willingness and ability to work based on our live programming schedule, which includes some evenings and weekends. 

Bonus Points For

• Previous experience in a media, journalism, or storytelling environment.
• Familiarity with social media analytics tools and performance tracking.
• Experience using motion graphics or animation tools.

Why Join Us?

• Work alongside an experienced creative team and build a strong foundation in social media production.
• Gain hands-on experience in social strategy, video editing, and audience development.
• Work on compelling longform news content and help bring it to new audiences.
• Learn and experiment—this role is a chance to grow your skills and contribute to an evolving digital media strategy.

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