AEG
NJ/NY Gotham FC ("Gotham FC" or "the Club") is a National Women's Soccer League ("NWSL") team representing New Jersey and New York. The team plays at Sports Illustrated Stadium in Harrison, NJ.
The Role:
Gotham FC is looking for a creative, collaborative, and dynamic teammate to join the Club's Brand Marketing department to spearhead offline and local marketing efforts. This role will play a pivotal role in leading and developing how Gotham FC uses offline approaches to reach local fans to help grow local awareness and drive ticket sales for matches. The Manager of Brand Marketing will build new programs, such as the club's first-ever Street Team, and will be responsible for working with cross-functional teams to bring new programs to life. This person will both lead and execute exciting new initiatives to ultimately help grow the next wave of Gotham FC fans. This role will be based on Jersey City Tues/Wed/Thursdays and report to the Director of Brand Marketing.
Key Responsibilities:
Develop and own a field marketing strategy to help Gotham FC reach new audiences and grow local awareness, launching and leading a new street team, inclusive of:
Devising a unique strategy for the 'how' we show up that is differentiated Work with an external agency to create setup / buildout / approach Hire a team of part-time event staffers and actively manage them Build out an events strategy and calendar Develop a playbook for activation to drive new leads + Sales Actively manage staffing plans, event plans, recaps, and performance analysis Report on goals and progress
Lead local co-marketing efforts with businesses, other sports teams, and paid media outlets in the New Jersey and New York area to increase Gotham FC's awareness, inclusive of:
Building a book of comarketing partners and potential comarketing tests Outreaching to comarketing partners and developing shared activations on owned and organic channels Developing creative and working with other members of the marketing team to bring the content to life Reporting on the success of the initiative and whether we would repeat the same test again
Develop and own a new program designed to help fans get to Sports Illustrated Stadium, inclusive of:
Outlining potential tests and making a recommendation on what Gotham should test over time Bringing the program to life, including a go-to-market plan and developing marketing communications to unveil the program and sustain it Managing any vendors and serving as their dedicated point of contact Tracking results and sharing out "return" on the program
Qualifications:
4-6 Years Experience in a previous Marketing role, ideally with ownership of events or grassroots efforts BA in Communications / Marketing or other relevant field Knowledge of the sports industry, women's sports preferred Proven ability to build marketing programs and operationalize execution Ability to develop cross-functional relationships Experience leading net-new projects / programs that drive business impact Excellent written, verbal, and outgoing interpersonal skills Comfortable analyzing and reporting on marketing metrics Experience in HubSpot, Google Analytics, and Tableau are a plus Capability & Other Characteristics:
Creative thinker - you thrive coming up with out-of-the-box solutions to unlock growth Ability to work quickly under pressure and thrive in a fast-paced environment Data-driven Experience managing multiple projects with concurrent deadlines Self-starter - understands business goals and able to take projects from 0 to 1 and scale Consumer-obsessed Passion for local marketing / IRL activities Ability to work non-traditional hours and attend home matches Legally authorized to work in the United States.
Location:
Based at Gotham FC's business office, which is located at 15 Exchange Place Jersey City, New
Jersey, on a hybrid working schedule which consists of three core in-office/in-person days (Tuesday,
Wednesday, and Thursday) and two non-core days (Monday and Friday), with the option of being in
the business office or remote. Ability to attend all home games and any mandatory events as well as
away games, as necessary. A willingness to travel for other business-related needs, as they arise.
Ability to work at the team's soccer operations office in Whippany, New Jersey, as needed. Gotham
FC requires its associates to live in its market, that is, within reasonable commuting distance of
Gotham FC's offices, practice facility and Sports Illustrated Stadium.
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Gotham FC is an equal opportunity employer and welcomes everyone to our team. We are committed to broadening the pool of qualified talent for consideration, including those who have been historically underrepresented. We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply.
Job type:
Full-time, Exempt
Salary range:
$70,000 - $80,000 annually
Benefits : Medical, Dental & Vision benefit plans available for Employee and Family, Employee funded 401(k) option
This job description is a broad summary of the essential job functions and general duties for this position, the additional job duties that may be required from time-to-time, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. The person in this role may be required to and must be willing to perform other duties as assigned, to meet organizational needs. This job description may be modified from time to time, at the sole discretion of Gotham FC.
This employee must follow and enforce all policies and procedures formulated by Gotham FC and be a role model for the organization.
The existence of this job description does not modify the employee's "at-will" status. That is, unless a signed employment contract specifying a term of employment exists between Gotham FC and the employee or his/her/their representative, both Gotham FC and the employee will have the right to terminate the employment relationship at any time, with or without reason or notice, unless otherwise prohibited by law.
The Role:
Gotham FC is looking for a creative, collaborative, and dynamic teammate to join the Club's Brand Marketing department to spearhead offline and local marketing efforts. This role will play a pivotal role in leading and developing how Gotham FC uses offline approaches to reach local fans to help grow local awareness and drive ticket sales for matches. The Manager of Brand Marketing will build new programs, such as the club's first-ever Street Team, and will be responsible for working with cross-functional teams to bring new programs to life. This person will both lead and execute exciting new initiatives to ultimately help grow the next wave of Gotham FC fans. This role will be based on Jersey City Tues/Wed/Thursdays and report to the Director of Brand Marketing.
Key Responsibilities:
Develop and own a field marketing strategy to help Gotham FC reach new audiences and grow local awareness, launching and leading a new street team, inclusive of:
Devising a unique strategy for the 'how' we show up that is differentiated Work with an external agency to create setup / buildout / approach Hire a team of part-time event staffers and actively manage them Build out an events strategy and calendar Develop a playbook for activation to drive new leads + Sales Actively manage staffing plans, event plans, recaps, and performance analysis Report on goals and progress
Lead local co-marketing efforts with businesses, other sports teams, and paid media outlets in the New Jersey and New York area to increase Gotham FC's awareness, inclusive of:
Building a book of comarketing partners and potential comarketing tests Outreaching to comarketing partners and developing shared activations on owned and organic channels Developing creative and working with other members of the marketing team to bring the content to life Reporting on the success of the initiative and whether we would repeat the same test again
Develop and own a new program designed to help fans get to Sports Illustrated Stadium, inclusive of:
Outlining potential tests and making a recommendation on what Gotham should test over time Bringing the program to life, including a go-to-market plan and developing marketing communications to unveil the program and sustain it Managing any vendors and serving as their dedicated point of contact Tracking results and sharing out "return" on the program
Qualifications:
4-6 Years Experience in a previous Marketing role, ideally with ownership of events or grassroots efforts BA in Communications / Marketing or other relevant field Knowledge of the sports industry, women's sports preferred Proven ability to build marketing programs and operationalize execution Ability to develop cross-functional relationships Experience leading net-new projects / programs that drive business impact Excellent written, verbal, and outgoing interpersonal skills Comfortable analyzing and reporting on marketing metrics Experience in HubSpot, Google Analytics, and Tableau are a plus Capability & Other Characteristics:
Creative thinker - you thrive coming up with out-of-the-box solutions to unlock growth Ability to work quickly under pressure and thrive in a fast-paced environment Data-driven Experience managing multiple projects with concurrent deadlines Self-starter - understands business goals and able to take projects from 0 to 1 and scale Consumer-obsessed Passion for local marketing / IRL activities Ability to work non-traditional hours and attend home matches Legally authorized to work in the United States.
Location:
Based at Gotham FC's business office, which is located at 15 Exchange Place Jersey City, New
Jersey, on a hybrid working schedule which consists of three core in-office/in-person days (Tuesday,
Wednesday, and Thursday) and two non-core days (Monday and Friday), with the option of being in
the business office or remote. Ability to attend all home games and any mandatory events as well as
away games, as necessary. A willingness to travel for other business-related needs, as they arise.
Ability to work at the team's soccer operations office in Whippany, New Jersey, as needed. Gotham
FC requires its associates to live in its market, that is, within reasonable commuting distance of
Gotham FC's offices, practice facility and Sports Illustrated Stadium.
****
Gotham FC is an equal opportunity employer and welcomes everyone to our team. We are committed to broadening the pool of qualified talent for consideration, including those who have been historically underrepresented. We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply.
Job type:
Full-time, Exempt
Salary range:
$70,000 - $80,000 annually
Benefits : Medical, Dental & Vision benefit plans available for Employee and Family, Employee funded 401(k) option
This job description is a broad summary of the essential job functions and general duties for this position, the additional job duties that may be required from time-to-time, the level of knowledge and skill typically required, and the scope of responsibility, but should not be considered an all-inclusive listing of work requirements. The person in this role may be required to and must be willing to perform other duties as assigned, to meet organizational needs. This job description may be modified from time to time, at the sole discretion of Gotham FC.
This employee must follow and enforce all policies and procedures formulated by Gotham FC and be a role model for the organization.
The existence of this job description does not modify the employee's "at-will" status. That is, unless a signed employment contract specifying a term of employment exists between Gotham FC and the employee or his/her/their representative, both Gotham FC and the employee will have the right to terminate the employment relationship at any time, with or without reason or notice, unless otherwise prohibited by law.