Drew University
Enrollment Marketing Manager
Drew University is seeking an Enrollment Marketing Manager. This is a 12-month, salaried position. The Enrollment Marketing Manager, a key role in the University's comprehensive marketing and enrollment efforts, will work collaboratively with the College of Liberal Arts admission office to create and execute an innovative and creative multi-channel enrollment marketing plan recruitment in support of inquiry, application, and yield, goals, will write and create all email communications in Slate, collaborate with the digital marketing partner, manage content for lead generation and other advertising platforms and project manage print assets. The Manager will also plan and create enrollment content for university social media platforms, including video assets.
Job Responsibilities: Develop, execute, and oversee implementation of an integrated, multichannel lead generation and full enrollment funnel marketing plan to support and enhance recruitment, admissions and enrollment of new students. Utilize market research and trends, data-driven insights, and stakeholder input to create successful enrollment marketing efforts. Manage reporting and recommend adjustments based on ROI efforts. Manage the production of admission marketing print and digital materials and ensure marketing initiatives are clearly defined and delivered on time and on budget. Oversee all third-party vendor relationships, including onboarding, status checks, and content oversite. Plan and create enrollment content for university social media platforms, including video assets in collaboration with the Director of Strategic Communications. Proactively respond to trends to develop engaging content that generates brand excitement. Complete other projects and duties as needed. Education and Experience:
Bachelor's degree (BA) or equivalent from four-year college or university; or Three to five years preferred work experience and/or training Knowledge, Skills and Abilities:
Prior project management experience is required Experience in Slate or other CRM is required Possess advanced Written and Verbal Communication How to Apply: Please submit the following materials.
Cover letter CV/Resume Contact information of three (3) professional references
About Drew University:
Drew University, located on a beautiful, wooded, 186-acre campus in Madison, New Jersey, included the College of Liberal Arts, the Theological School, and the Caspersen School of Graduate Studies. It has a total enrollment of more than 2,100 students with 145 full-time faculty members. Over 35% of our undergraduate students are from underrepresented groups, and we were recently ranked 16th among baccalaureate institutions of the number of international students enrolled. The Theological and Caspersen School offer master's and doctoral degrees, and the college confers bachelor's degrees in 32 disciplines.
Drew is dedicated to e exceptional faculty mentorship and hands-on learning that successfully prepares students for their futures. Students regularly connect with local communities, and because of our proximity to New York city, we are home to multiple New York City Semester experiences for our undergraduate students: Wall Street, United Nations, Contemporary Art, Communications and Media, Social Entrepreneurship, and the New York Theatre. The University also houses the Charles A. Dana Research Institute for Scientists Emeriti, the Center for Global Education, the Center for Civic Engagement, the Center on Religion, Culture & Conflict and the United Methodist Archives and History Center. Drew also recently received a multi-year grant to transform teaching and learning in the humanities by incorporating emerging digital technologies, methods, and pedagogies.
To enrich education through diversity, Drew University is an Equal Opportunity Employer.
Following federal and state requirements; a candidate must provide proof of eligibility to work in the United States if selected for hire.
These positions are subject to a background check.
Drew University is seeking an Enrollment Marketing Manager. This is a 12-month, salaried position. The Enrollment Marketing Manager, a key role in the University's comprehensive marketing and enrollment efforts, will work collaboratively with the College of Liberal Arts admission office to create and execute an innovative and creative multi-channel enrollment marketing plan recruitment in support of inquiry, application, and yield, goals, will write and create all email communications in Slate, collaborate with the digital marketing partner, manage content for lead generation and other advertising platforms and project manage print assets. The Manager will also plan and create enrollment content for university social media platforms, including video assets.
Job Responsibilities: Develop, execute, and oversee implementation of an integrated, multichannel lead generation and full enrollment funnel marketing plan to support and enhance recruitment, admissions and enrollment of new students. Utilize market research and trends, data-driven insights, and stakeholder input to create successful enrollment marketing efforts. Manage reporting and recommend adjustments based on ROI efforts. Manage the production of admission marketing print and digital materials and ensure marketing initiatives are clearly defined and delivered on time and on budget. Oversee all third-party vendor relationships, including onboarding, status checks, and content oversite. Plan and create enrollment content for university social media platforms, including video assets in collaboration with the Director of Strategic Communications. Proactively respond to trends to develop engaging content that generates brand excitement. Complete other projects and duties as needed. Education and Experience:
Bachelor's degree (BA) or equivalent from four-year college or university; or Three to five years preferred work experience and/or training Knowledge, Skills and Abilities:
Prior project management experience is required Experience in Slate or other CRM is required Possess advanced Written and Verbal Communication How to Apply: Please submit the following materials.
Cover letter CV/Resume Contact information of three (3) professional references
About Drew University:
Drew University, located on a beautiful, wooded, 186-acre campus in Madison, New Jersey, included the College of Liberal Arts, the Theological School, and the Caspersen School of Graduate Studies. It has a total enrollment of more than 2,100 students with 145 full-time faculty members. Over 35% of our undergraduate students are from underrepresented groups, and we were recently ranked 16th among baccalaureate institutions of the number of international students enrolled. The Theological and Caspersen School offer master's and doctoral degrees, and the college confers bachelor's degrees in 32 disciplines.
Drew is dedicated to e exceptional faculty mentorship and hands-on learning that successfully prepares students for their futures. Students regularly connect with local communities, and because of our proximity to New York city, we are home to multiple New York City Semester experiences for our undergraduate students: Wall Street, United Nations, Contemporary Art, Communications and Media, Social Entrepreneurship, and the New York Theatre. The University also houses the Charles A. Dana Research Institute for Scientists Emeriti, the Center for Global Education, the Center for Civic Engagement, the Center on Religion, Culture & Conflict and the United Methodist Archives and History Center. Drew also recently received a multi-year grant to transform teaching and learning in the humanities by incorporating emerging digital technologies, methods, and pedagogies.
To enrich education through diversity, Drew University is an Equal Opportunity Employer.
Following federal and state requirements; a candidate must provide proof of eligibility to work in the United States if selected for hire.
These positions are subject to a background check.