Marketing Audience Lead (Hybrid) Job at Cella Inc in New York
Cella Inc, New York, NY, United States, 10261
Cella Inc Marketing Audience Lead in New York, New York
Location: New York, New York
Job Type: Contract
Compensation Range: $68 - 69 per hour
We’re seeking a talented Marketing Audience Lead to join our Lifecycle Marketing team. In this role, you'll execute key business priorities, collaborate with the cross-functional Digital Coverage Marketing team, and ensure alignment with overall marketing and business objectives. You'll gain a deep understanding of the business landscape, target audiences, and competitive environment to drive success.
Hybrid Schedule: Must work onsite with the team on Tues/Wed/Thurs.
Responsibilities:
- Establishes the business priorities for the audience by working with client segment teams, business groups, and senior leaders.
- Defines the business problem by partnering with senior leaders to develop the situation assessment, identify business opportunities, and crisply define the problem to solve.
- Develops and implements the overall marketing strategy for the target audience to achieve the desired change in audience behavior or attitudes.
- Partners with marketing research, sales, and product teams to develop powerful audience insights that drive the achievement of business objectives.
- Translates business opportunity into marketing actions by developing the marketing brief from which the go-to-market plan will be developed.
- Partners with cross-functional marketing team to develop and deploy marketing programs aligned to the business objectives and strategies.
- Translates business problems into creative direction by developing a focused brief and providing effective and constructive creative feedback during creative development.
- Creates strong stakeholder relationships with leaders in marketing and the client segment team.
- Leads the establishment and delivery of campaign reporting and overall segment analysis for the target audience.
- Measures audience engagement with marketing efforts.
- Uses data to design and adapt marketing activities in real time to maximize success.
- Determines ROI of marketing activities.
- Performs additional responsibilities as assigned.
Qualifications:
- Familiarity with the financial industry, broker/dealer firms, and their advisors, strongly preferred.
- Demonstrates ability to effectively plan and manage the work of diverse, multiple teams.
- Demonstrates ability to influence groups and/or more senior associates.
- Demonstrates judgment in resolving matters of high complexity.
- Demonstrates intellectual curiosity and analytical skills in areas of moderate complexity.
- Demonstrates ability to collaborate and develop/maintain working relationships inside and outside the organization.
- Demonstrates effectiveness in leading/facilitating a variety of meetings.
JOBID: 1080319
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Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Cella, a Randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by Randstad digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility). This posting is open for thirty (30) days.
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