Overview:
The Marketing Coordinator position is a key member of RLMG's Business Development team and Marketing Strategy group, responsible for executing RLMG's bids for new work and marketing materials in a manner that maintains and enhances RLMG's reputation as an industry leader.
This team member is an entrepreneurially-minded individual with a background, or interest in, media-based experiences within built spaces such as museums, higher ed, sports venues, or corporate environments. The candidate has exceptional organizational, written, and communication skills, and a strong eye for graphic design. The person in this position will understand and participate in a strong company culture of collaboration, and will share our commitment to client satisfaction. An interest in trends and best practices in marketing within our design-forward industry is a plus. The position reports to the Head of Partnerships.
Key Responsibilities:
Business Development Organization:
- Gain a comprehensive understanding of RLMG's portfolio of work, areas of expertise, capabilities, and clients.
- Manage the development of, and maintain, RLMG's CRM.
- Organize and maintain all business development-related assets: images, videos, templates, "best of" writing samples, workplaces, team bios, project pages.
- Develop and maintain business development and marketing calendar (for conferences, awards, newsletters, social media, etc.) and ensure it is updated and adhered to.
Business Development Proposal Production:
- Responsible for proposal production, working with appropriate business development team members and graphic designers.
- Support proposal strategy and planning sessions:
- Research client and project
- organize materials
- create and manage schedule
- gather needed/relevant content
- Follow up with partners/subs via email and phone/Zoom as needed to ensure clear communication.
- Track proposal success rates
- Work with business development and a graphic designer to develop interview presentations.
Marketing:
- Manage bi-monthly Marketing Implementation Team meetings, coordinating schedules and managing priorities.
- Manage creation of marketing materials by self or others: conference booths and collateral, social media, newsletters, website (post rebrand), project documentation.
- Consult with Marketing Strategy group/brand manager on design direction for all business development and marketing materials.
- Write, proofread, and edit marketing content as needed.
- Track marketing expenses including trade shows, conferences, shoots, etc.
Meetings Expectations:
- Attend weekly Business Development team meetings.
- Attend appropriate calls (along with Business Development members) with existing and potential external partners.
- Attend monthly Marketing Strategy Group meetings where goals and strategy are set.
- Attend occasional networking and association-related meetings/events outside of the office.
Skills and Qualifications:
- Bachelor's degree in Marketing, Business Communications or related field.
- 1-3 years of relevant experience and/or demonstrated ability in marketing.
- Strong written and verbal communication skills to articulate clearly with internal team members as well as external partners.
- Project management and time-management skills for juggling numerous time-sensitive projects simultaneously.
- Good eye for design (graphic design skills are a plus).
- A flair for creativity and effective communications across a broad spectrum of media including print, websites, blogs, and social media.
- Excellent reading comprehension and copy-editing skills.
- Proficiency in Adobe InDesign, Adobe Acrobat, Microsoft Office, Keynote, Google Drive, CRM platform (eg Pipedrive), Monday, Asana, E-marketing platforms such as MailChimp.
- Ability to track results of marketing campaigns to assist Marketing Strategy group in determining future tactics.
About RLMG:
RLMG is an employee-owned digital design studio specializing in multimedia installations for museums and other public spaces. At RLMG, we are highly committed to the quality of our craft, to enjoying our work, our clients, and each other, and to making experiences that will last and have meaning. As an employee, you'll work in a friendly, collaborative, and challenging environment to build exhibit experiences that are used by thousands of people every day.
Benefits:
RLMG offers medical, dental, and vision insurance, 401(k) participation, paid time off, and company holidays. We are proud to be employee-owned and operated. Employees will have the opportunity to join the cooperative as members. We will support your development and help you achieve your goals and career ambitions.
Expectations:
- In-person at our Watertown, MA studio highly preferred on Tuesday and Wednesday. Candidate's choice to WFH or in office Monday, Thursday, and Friday.
- Flexible working hours, with core hours of 10am- 4pm.
We believe that fostering a diverse and inclusive environment is essential to creating beautiful and innovative media. We're eager to welcome new voices and perspectives to our team; even if your experience doesn't exactly match our description, please reach out.
Please include a cover letter along with your resume (combined into one document in order to attach to your application), highlighting why you are a good candidate for this position.