Pghcitypaper
Pghcitypaper is hiring: Media Account Executive in Louisville
Pghcitypaper, Louisville, KY, United States, 40201
WDRB Media is seeking an Account Executive with a proven track record of growing core business accounts, selling new business, and managing current relationships. The ideal candidate thrives in a team-oriented environment, has strong interpersonal skills, and a desire to succeed! The top priority at WDRB is our positive work culture. This is the perfect opportunity for someone who possesses a "good to great" philosophy, loves to WIN, and is looking for a career in Media Sales.
Represent the station to its customers in a professional manner while exhibiting a positive attitude about the station and its employees at all times.
Responsibilities
- Negotiate broadcast television and digital buys with assigned advertisers and agency representatives.
- Conduct customer needs analyses and propose marketing and advertising campaigns to meet those needs.
- Prospect for and sell special projects to new customers as well as existing ones.
- Build client relationships at both the agency and advertiser levels.
- Draft and/or obtain statistical, narrative and/or other reports as requested.
- Input client orders and work with the account manager to manage revisions, make goods, and other order-related responsibilities.
- Monitor the competition and maintain awareness of assigned account activity at all times.
- Meet and exceed individual sales goals, in support of achieving station and market goals and initiatives.
Minimum Qualifications
- A competitive nature and an unwillingness to settle or give up.
- Thorough knowledge of Nielsen ratings use and methodology.
- Energetic self-starter; Proven track record for selling new business.
- Strong verbal and written communication skills including superior listening skills and the ability to make effective presentations both on one-on-one and in a group setting.
- Ability to multi-task and work effectively in a high-pressure and fast-paced environment.
- Superior organizational and project management skills.
- Strong interpersonal skills, including the ability to develop and maintain strong business relationships.
- Valid Driver’s License and clean driving record required.
Education and Experience
- Bachelor's Degree in a related field or equivalent training and experience.
- Minimum 4 years of successful sales and marketing experience.
- Broadcast sales and digital experience preferred.
Computer Skills
- Excellent working knowledge in Microsoft Office Suite (Excel skills required; Word and PowerPoint proficiency preferred).
- Knowledge of sales software preferred such as Efficio, WideOrbit, One Domain, Media Audit, and CMR.
- Familiarity with Microsoft 365 TEAMS and other Microsoft applications.
Why WDRB is the best place to work:
- Low-cost family health benefits including Health, Dental, and Vision.
- Company paid Health Savings Account.
- 100% paid Life Insurance, Short Term and Long Term Disability.
- Competitive paid time off.
- Opportunities for learning and growth.
- Collaborative Team with a strong values-based culture.
- Learn from industry-leading talent.
- WDRB was voted a Best Place to Work in Kentucky 9 years in a row.
WDRB is an Equal Opportunity Employer (EOE).
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