Marketing Content Manager Job at SalesCraft in New York

About SalesCraft

SalesCraft is a leading Salesforce consulting firm specializing in integrations, implementations, and AI-driven solutions. We empower businesses to maximize their CRM investments with cutting-edge tools, including our AI-powered assistant, crAInium. As a fast-growing startup, we’re expanding rapidly and seeking a Marketing Content Manager to help elevate our brand and drive engagement, specifically on LinkedIn.

Responsibilities

Content Strategy & Execution

• Develop and manage a content strategy focused on LinkedIn growth and engagement.
• Post daily on SalesCraft’s company page with fresh, valuable, and relevant content.
• Create engaging LinkedIn posts, including industry insights, thought leadership, client success stories, and behind-the-scenes content.
• Experiment with different post formats (text, video, carousel, polls, etc.) to maximize engagement.
• Track engagement metrics and refine content based on performance data.

Marketing Collateral & Visual Content

• Design and develop one-pagers, case studies, pitch decks, and sales collateral to support business development.
• Collaborate with the sales team to ensure marketing materials align with our offerings and target audience.
• Utilize tools like Canva to create visually appealing and professional content.

Lead Generation & Growth Marketing

• Develop and refine strategies to drive traffic to our landing pages and convert LinkedIn engagement into leads.
• Optimize our LinkedIn presence to increase followers, reach, and credibility.
• Align marketing efforts with the broader demand generation strategy.

Analytics & Reporting

• Manage analytics using LinkedIn Campaign Manager to track performance of content and campaigns.
• Create regular reports to analyze engagement, reach, and lead generation effectiveness.
• Provide insights and recommendations based on data to continuously optimize content strategy.

Experience

• Proven experience in B2B content marketing, preferably in the tech/SaaS/consulting space.
• Strong knowledge of LinkedIn marketing and engagement best practices.
• Exceptional writing skills with the ability to craft concise, engaging, and value-driven content.
• Experience creating marketing collateral such as one-pagers, case studies, and pitch decks.
• Familiarity with Canva, Salesforce, and Jira is a plus.
• Data-driven mindset with the ability to analyze performance metrics and optimize content accordingly.
• Ability to work independently and proactively drive initiatives forward.

Why Join SalesCraft?

High Growth Potential – Be part of a fast-growing startup with plans to double in size within the fiscal year.

Tight-Knit, Highly Selective Team – Work with top talent in a collaborative, high-energy environment.

Make an Impact – Your work will directly influence our brand visibility, engagement, and lead generation.

Hybrid Work Environment – Enjoy the best of both worlds with 3 days in-office and 2 remote workdays.

Performance-Based Bonuses – Earn additional incentives for meeting key engagement and lead generation KPIs.

Interested? Apply below and email christian@salescraft.us if you have any questions.