Who We Are
BUNTIN is a fiercely independent, full-service, Adweek-recognized “Top U.S. Ad Agency.” Headquartered in Nashville for more than 50 years, our $230MM, 130-person agency proudly serves a roster of tenured clients, including Perkins American Food Co., SERVPRO, Trex, the Chinet® Brand, Huddle House, Community Health Systems, the Tennessee Education Lottery, ORIJEN pet food, and Cracker Barrel. Our mission is to build Brand Conviction in a world that too often stops at Brand Attention.
Director Channel Engagement and Activation
Position Overview:
The Media Director ensures the development and delivery of strategic, innovative, and effective media solutions that maximize the Client’s investment. The Media Director leads with audience-first thinking, bolstered by a cross-channel mindset. They support and inspire the work and are also responsible for leadership, management, and development of the Channel Strategists on the team.
Key Responsibilities
- MEDIA EXPERTISE & AGENCY CONTRIBUTION
- Solid media planning knowledge (channel strengths and weakness, emerging strategies, etc.)
- Stays current on industry news and evolving media trends
- Uses expertise, confidence, and people skills to chart a path to achieving Client objectives, agency business needs, and the ambition of the brand
- Sells this vision through to internal and external stakeholders
- Cultivates excellent relations with the media sales community, ensuring the agency is always represented in a positive light. Skilled negotiator with a record of open and fair negotiations
- Monitors the efficiency and effectiveness of media systems/processes, providing recommendations for streamlining processes as requested
- Actively participates in new business pitches, as needed
- TEAM DEVELOPMENT & ACCOUNT OVERSIGHT
- Provides leadership, coaching and professional development to media team; mentors and trains, allocates work, audits work
- Sets a high bar for creativity in media, strategic rigor, and account management
- Clearly identifies and communicates key media deliverables in terms of accountability and performance, builds corresponding internal and external timelines
- Oversees internal/external media team communications
- CLIENT MANAGEMENT & STRATEGIC INSIGHT
- Develops and maintains effective Client relationships
- Establishes a true partnership in the Client’s business by gaining and maintaining a deep understanding of business needs and issues (market share, business priorities, key competitor strategies, etc.)
- Maintains a vocal, visible role in all internal and Client meetings
- Formulates and recommends plans that generate measurable results, with a focus on new and emerging media opportunities to help drive the Client’s business
- Ascertains Client’s needs and key media challenges and recommends effective solutions
- Oversees development of media recommendations and POVs
- Constantly seeks and creates opportunities in both media choices and usage to increase visibility/impact. Merchandises media team’s work to Client
Key Behavioral Competencies:
- Motivated individual with strong interest/passion for the media industry
- Curious by nature. Active in ecosystems, technologies and communities that are changing our business and eager to find ways to make them work for our brands
- Well-versed in the art of storytelling when presenting
- Ability to write concise, reasoned, and inspired media presentations, and present to Clients confidently and effectively
- Thrives on mentoring others and desire to share knowledge
- Handles stressful situations with maturity. Confident in team and Client interactions
- A proven history of championing innovative, bold, and game-changing ideas
- Strong math and analytical skills, with a firm understanding of strategy development and required media math
Background
- 8+ years of experience as an established media leader with a demonstrated record of effective media solutions that deliver on Client goals
- 5+ years of experience leading and managing a team, cultivating individual development and career growth across various levels of employees
- Bachelor’s degree in advertising, marketing, business administration, and communications or equivalent professional work experience
BUNTIN Culture
BUNTIN is headquartered in a completely revitalized 1920s-era train maintenance shed in Nashville’s Railyard District. We embody the legacy of hard work that’s taken place in this railyard day after day through the work we do for our clients. We uphold five core values: Adventure, Ingenuity, Forthrightness, Kindness, and Team. These make up the foundation of who we are and how we treat each other.
In addition to the work we do for our clients, we contribute time and money to AdHope, our fully integrated, employee-led cause branding capability that creates great work that does good in our world. Through AdHope, we’ve given more than $1M in donations and grants supporting community causes and more than $5M in in-kind services supporting not-for-profit or related organizations.
Our mission is to build Brand Conviction in a world that too often stops at Brand Attention. This is as true for our team members as it is for our work with client partners. In addition to our benefits package, we offer five paid days of Conviction Time Off so each team member can pursue their passions outside of work. CTO days can be used for things like coaching a team, creating art, writing a story, taking a mission trip, and more.