Traffic / Media Specialist Job at Daniel Brian Advertising in Rochester

About Daniel Brian & Associates:

Here at DBA, we are a diverse group of artists, inventors, strategic thinkers, brand architects, bookworms, and innovators who empower brands to change the world. Think about brands that make you smile. Visualize the brands that stand for your greatest ideals – your family, your values, or the active lifestyle you want to live. Consistently driven by a passionate purpose, these brands earn emotional connections beyond the transaction and consistently dominate in market share and sales. The work we produce outwardly is a direct reflection of the family atmosphere we have created within. We strive to empower each other as we grow our own brand. 

With a growing roster of well-known national and regional clients, we are now looking to fill our next important role:

Traffic / Media Specialist

Role Overview:

Daniel Brian Advertising is a dynamic and innovative advertising agency specializing in creating captivating campaigns for a diverse range of clients. We pride ourselves on our creativity, attention to detail, and commitment to delivering high-quality work that exceeds our clients' expectations. As we continue to expand our team, we are seeking a meticulous and detail-oriented Traffic / Media Specialist to join us.

How You Will Contribute:

• Traffic and manage digital ad campaigns across platforms with precision and attention to detail
• Generate and implement UTM codes to track campaign performance for all campaigns 
• Monitor campaign delivery, troubleshoot issues, and optimize performance based on key metrics.
• Work closely with media buyers, account, and creative teams to ensure accurate execution of ad placements.
• Perform quality assurance (QA) on campaigns to confirm accuracy before and after launch.
• Experience creating and managing UTM parameters for campaign tracking.
• Understanding of digital media metrics, tracking technologies, and programmatic advertising.
• Strong attention to detail and ability to troubleshoot campaign issues.
• Own media reconciliation efforts, prioritizing accuracy and consistency throughout the process
• Collaborate closely with our internal team on various projects to ensure flawless execution
• Sit between our Account and Media teams and assist in the overall execution of client requests
• Meticulous attention to detail and a commitment to maintaining high-quality standards
• Ability to work efficiently under tight deadlines
• Strong communication and collaboration skills, with the ability to work effectively in a team environment

PERSONAL ATTRIBUTES:

• Live our values: Celebration Inspires Excellence - Honor is for Everyone - Integrity Always Wins - Love is Our Only Rule - Disruption is a Good Thing
• Adaptable and willing to take on diverse responsibilities
• Strong organizational, communication, time management, and problem-solving skills
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
• Willingness and eagerness to learn, adopt new technologies and solutions, and take on new opportunities
• Strong interpersonal skills and the ability to get along with teammates
• You will be both creative and analytical – above all, you will be open to new ideas and not afraid to learn and challenge the norm
• You will have a passion for what you do