American Advertising Federation
Senior Director of Marketing & Sales
American Advertising Federation, Petaluma, California, United States, 94954
About The Role
We are a mid-sized bakery located in Petaluma, CA, 50 miles north of San Francisco and seeking an experienced and results-driven leader to oversee and grow our national wholesale revenues for our well-established organic and whole-grained baked products. We are a leader in organic and sprouted grained natural products.
This role is a newly created Senior Director position that will oversee our Marketing and Sales function and be part of our Leadership team reporting directly to the CEO.
The ideal candidate will be a hands-on leader with a proven track record of success in developing and implementing effective marketing and sales strategies to drive brand growth.
Come join the Alvarado Street Bakery Team!
Please submit your resume along with a cover letter stating why you will be our ideal fit for this exciting position. Please see the job description below:
Sr. Director of Marketing & Sales – Job Description
Position Overview
The Senior Director of Sales and Marketing will lead and oversee our sales and marketing functions. This senior-level leader will be responsible for developing and executing strategic plans to drive revenue growth, enhance brand presence, and deliver profit targets. The ideal candidate will have a proven track record in leadership, strategic thinking, and achieving measurable business outcomes.
Key Responsibilities
Strategic Leadership
Develop and implement comprehensive sales and marketing strategies aligned with the company’s goals and objectives. Analyze market trends, customer needs, and competitive positioning to identify opportunities for growth. Collaborate with senior leaders to set revenue and profitability targets.
Sales Leadership
Lead, mentor, and motivate the sales team to achieve and exceed revenue goals. Build and maintain strong relationships with key customers and partners. Establish sales processes, metrics, and tools to optimize team performance. Identify and explore new market opportunities to expand the customer base.
Marketing Leadership
Oversee the development of marketing plans, campaigns, and initiatives to promote brand awareness and product adoption. Build a pipeline of innovation that supports the five-year strategic plan. Ensure the alignment of marketing strategies with sales objectives to drive conversion. Monitor and evaluate the effectiveness of marketing programs, adjusting strategies as needed. Manage the marketing budget and ensure a strong ROI on all marketing investments.
Collaboration and Communication
Foster a collaborative environment between sales, marketing, and other departments to ensure alignment and seamless execution of strategies. Act as the spokesperson for sales and marketing efforts in internal and external forums. Provide regular updates to leadership on performance metrics, challenges, and opportunities.
Team Development
Recruit, train, and retain top sales and marketing talent. Build a culture of accountability, innovation, and continuous improvement. Provide coaching and career development opportunities for team members.
Qualifications: Bachelor’s degree in business. MBA or advanced degree preferred. 10+ years of progressive leadership experience in sales and marketing (CPG preferred), with a proven track record of success. Strong understanding of market dynamics, customer behavior, and digital marketing trends. Exceptional leadership, interpersonal, and communication skills. Demonstrated ability to analyze data, set strategic priorities, and drive execution. Experience managing budgets and delivering ROI-focused outcomes. This position reports to CEO and will have two to three direct reports to start. Working Conditions: Exempt position where typical work week can average 40 hours or more. Travel required for training, seminars and trade shows. Tasks which are sedentary in nature.
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Develop and implement comprehensive sales and marketing strategies aligned with the company’s goals and objectives. Analyze market trends, customer needs, and competitive positioning to identify opportunities for growth. Collaborate with senior leaders to set revenue and profitability targets.
Sales Leadership
Lead, mentor, and motivate the sales team to achieve and exceed revenue goals. Build and maintain strong relationships with key customers and partners. Establish sales processes, metrics, and tools to optimize team performance. Identify and explore new market opportunities to expand the customer base.
Marketing Leadership
Oversee the development of marketing plans, campaigns, and initiatives to promote brand awareness and product adoption. Build a pipeline of innovation that supports the five-year strategic plan. Ensure the alignment of marketing strategies with sales objectives to drive conversion. Monitor and evaluate the effectiveness of marketing programs, adjusting strategies as needed. Manage the marketing budget and ensure a strong ROI on all marketing investments.
Collaboration and Communication
Foster a collaborative environment between sales, marketing, and other departments to ensure alignment and seamless execution of strategies. Act as the spokesperson for sales and marketing efforts in internal and external forums. Provide regular updates to leadership on performance metrics, challenges, and opportunities.
Team Development
Recruit, train, and retain top sales and marketing talent. Build a culture of accountability, innovation, and continuous improvement. Provide coaching and career development opportunities for team members.
Qualifications: Bachelor’s degree in business. MBA or advanced degree preferred. 10+ years of progressive leadership experience in sales and marketing (CPG preferred), with a proven track record of success. Strong understanding of market dynamics, customer behavior, and digital marketing trends. Exceptional leadership, interpersonal, and communication skills. Demonstrated ability to analyze data, set strategic priorities, and drive execution. Experience managing budgets and delivering ROI-focused outcomes. This position reports to CEO and will have two to three direct reports to start. Working Conditions: Exempt position where typical work week can average 40 hours or more. Travel required for training, seminars and trade shows. Tasks which are sedentary in nature.
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