Public Relations Analytics Internship Job at VisitPITTSBURGH in Pittsburgh

VisitPITTSBURGH is a tourism development organization dedicated to expanding the tourism economy across Allegheny County. The organization generates positive economic impact across the tourism verticals of business events, sports, and leisure travel. VisitPITTSBURGH achieves its goals, including ensuring the region has certain economic benefits through the combined efforts of all team members throughout the organization.

The VisitPITTSBURGH Public Relations Analytics Intern will gain an understanding of how PR is measured and how to apply trends to maintain an always-on PR approach via the following key tasks:

Essential Functions

Publicity/earned media tracking and reporting

Industry news and global trend monitoring

Drafting recaps for the communications teams monthly news digest, case studies, post-mortem campaign reports, etc.

Shadowing PR team during other misc. daily activities

Skills & Specifications

Detail-oriented, organized and proactive

Strong research and communication skills

Highly interested in gaining insight into data-driven PR and integrated brand strategy

Familiar with digital trends, including within the traditional media landscape, social media and influencer marketing

Experience with Microsoft Suite and PR tracking tools is a plus

Qualifications

Students who are currently enrolled in an undergraduate or graduate program from an accredited college or university and are pursuing the following academic majors or minors are preferred: hospitality, tourism, communications, public relations, marketing, journalism, business, digital marketing, economics or information technology

Availability to work 21 hours per week for 13 weeks

Excellent communication skills and interpersonal skills