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Specialty Restaurants

Digital Marketing Specialist

Specialty Restaurants, Costa Mesa, California, United States, 92626

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About Specialty Restaurants:

Specialty Restaurants is a leader in the hospitality industry, dedicated to creating 5-star experiences for our teams, guests, and communities. With a portfolio of award-winning restaurants in iconic locations, we are committed to delivering exceptional service, innovative cuisine, and unforgettable dining experiences. Guided by our core values of PRIDE-Perseverance, Respect, Integrity, Diversity, and Evolving- we foster a culture of excellence, teamwork, and continuous growth. At SRC, we don't just serve meals-we create lasting moments that bring people together.

About the Role

We're seeking a results-driven marketing professional with a strong background in

digital advertising, social media, and loyalty marketing

to oversee marketing strategies for our

15+ locations . The ideal candidate thrives in a fast-paced environment, is highly analytical, and has experience working within multi-location hospitality or restaurant brands.

Key Responsibilities

Digital Advertising & Customer Acquisition

Develop and manage

digital ad campaigns

across

Facebook, Instagram, Google Ads, geofencing, and lookalike audiences

to drive guest traffic and engagement.

Optimize ad performance through A/B testing, audience segmentation, and budget management.

Track, analyze, and report on digital ad performance to ensure strong ROI.

Loyalty & Email Marketing

Oversee

loyalty program strategy

(preferred experience with

Punchh Loyalty ) to drive guest retention and repeat visits.

Develop and execute

email marketing campaigns

focused on promotions, brand storytelling, and engagement.

Monitor campaign analytics and optimize for better open rates, click-through rates, and conversions.

Social Media & Brand Management

Oversee and

audit social media content

for 15+ restaurant locations to ensure brand consistency and best practices.

Train and support on-site teams in creating engaging social content, responding to reviews, and maintaining brand voice.

Provide

monthly social media audits and trainings and recommendations

to improve engagement and visibility.

Website & Digital Presence

Manage website updates and maintenance (preferred experience with

PopMenu ).

Ensure accurate and up-to-date location pages, menus, and event promotions across all platforms.

Optimize website for SEO and user experience to improve online visibility and guest conversions.

Special Events & Promotions

Develop and execute marketing strategies for

special events and promotions , ensuring maximum reach and attendance.

Collaborate with internal teams and local partners to drive awareness through digital and traditional marketing tactics.

Track event performance metrics and make data-driven decisions to enhance future campaigns.

Qualifications & Skills

3-5+ years of experience

in marketing, with a focus on digital advertising, loyalty, and multi-location branding (restaurant/hospitality industry preferred).

Proven expertise in

Facebook Ads, Instagram Ads, Google Ads, geofencing, and audience targeting strategies .

Experience with

loyalty platforms (Punchh preferred), email marketing, and CRM tools.

Strong understanding of

social media trends, platform algorithms, and content marketing strategies .

Experience overseeing

multi-location social media presence , providing training and best practices.

Knowledge of

website management (PopMenu preferred), SEO, and online reputation management .

Data-driven mindset with the ability to

analyze campaign performance and optimize strategies accordingly .

Ability to multitask and manage multiple projects while meeting deadlines.

Disclaimer:

The above job description is meant to describe the general nature and level of work being performed; and is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position.

We are an Equal Opportunity Employer. We recognize that people are our finest asset. It is our policy to provide equal employment opportunities to all individuals, regardless of race, creed, color, religion or belief, national origin, sex, ancestry, age, marital status, veteran status, disability, medical condition, gender identity or sexual orientation or any other classification protected by law.

Specialty Restaurants Corporation maintains a drug free workplace. The Company will consider for employment qualified applications with criminal histories in a manner that is consistent with local, state, and federal law. All job offers are contingent upon successfully passing of a background check.

All job offers are contingent upon successfully passing a background check.