Director Upstream Marketing

About the Company:

Cytovale is a medical diagnostics company focused on providing a faster, more insightful way to diagnose fast-moving and immune-mediated diseases. Cytovale's IntelliSep test is the first and only stand-alone sepsis detection assay to quickly and accurately analyze white blood cell structure to stratify a patient's risk of sepsis. The test simply and clearly shows risk of sepsis using a biomechanical evaluation of white blood cells from a standard blood draw, generating results in less than 10 minutes. For more information, please visit www.cytovale.com.

Job Description:

Director, Upstream Marketing

The Director of Upstream Marketing is responsible for establishing the foundation for growth for Cytovale products and ensuring that Cytovale products are well-positioned to penetrate targeted markets. Initially, this position will focus on the IntelliSep test for early detection of sepsis in the Emergency Department (ED), though involvement in the development of future applications of Cytovale core technologies is envisioned. This position will report directly to the Executive Vice President, Commercial Strategy.

Primary Responsibilities:

Indication and Application Expansion

● Lead development of business cases for label expansion to additional populations or use cases related to sepsis diagnosis.

● Lead development of business cases for expansion into different geographies or sites of care.

● Lead development of business cases and development of an additional test menu for the Cytovale System.

Upstream Product Management

● Provide direction to innovation and clinical teams, that will allow the company to take advantage of new market opportunities.

● Develop market launch documents, videos, audio training aids, etc.

● Synthesize input from customers and other stakeholders regarding product requirements

● Develop platform and/or device-related recommendations

● Lead development of marketing-related design deliverables (e.g. packaging, labeling, naming, etc.)

● Monitor competitive activities/positioning; Track and disseminate competitive and technical data as needed.

KOL Engagement and Market Research

● Partner with medical societies, patient advocacy groups, key opinion leaders, and other external stakeholders to advance strategic priorities that require external collaboration.

● Identify key customers and develop strategies for engagement

● Manage processes to ensure the development of long-term relationships

● Manage physician consulting engagements and agreements as needed.

● Collect primary and secondary research as needed to shape strategy

Other Responsibilities

● Drive return on investment related calculation and communication work.

● Lead the collaboration with Sales and Medical Affairs teams on the evidence dissemination strategy for both Cytovale products and relevant market clinical results.

● Responsible for ensuring personal compliance with all Federal, State, local, and Company regulations, policies and procedures.

● Other duties as assigned.

● Position may include approximately 30% travel.

Minimum Qualifications:

● Medical product/equipment experience in small and larger companies

● Diagnostics industry experience

● Ability to lead an expert project team and manage across multiple stakeholders

● Strong track record of success in marketing or related functions

● Bachelor's degree in marketing, science, or business.

● 10 years of experience in marketing or related disciplines

● Ability to partner & collaborate with external stakeholders including medical societies, payers, Key Opinion Leaders, and other members of the healthcare ecosystem

● Strong project management skills

● Expert influence management skills

● Excellent verbal communication & presentation skills and ability to establish credibility cross-functionally and with the executive level and key external constituents

● Communicate effectively orally and in written form with management, sales, marketing, medical affairs, medical professionals, and other internal and external customers

● Experience working in high-functioning cross-functional teams

● Thoughtful, analytical, and intellectually curious

● Proficiency with common business software (e.g. Microsoft Excel, PowerPoint, Word, and Google Suite).

Preferred Qualifications:

● Advanced Degree in Business or related field

● Consultative problem-solving skills

Salary:

● Competitive and commensurate with experience