Digital Marketing Specialist

RoleThe Digital Marketing Specialist will work with the Marketing Manager to manage the credit union's brand through effective content management and social media.Responsibilities and DutiesContent Management and Website Maintenance Create, publish and curate website content, including text, images, and videos within the CMS interface.Building and structuring website pages using CMS templates, adding new sections, and modifying existing layouts.Adding relevant keywords and descriptions to optimize website search engine ranking. Conduct quarterly scans to ensure ADA compliance with Web Content Accessibility Guidelines (WCAG) 2.2 Level AAA and implement recommendations as needed.Social Media Management Responsible for planning, executing, and managing organic posts for multiple social media platforms (Facebook, Instagram, LinkedIn) Create and curate engaging content for social media platforms, including graphics, videos, and written copyCreate an editorial calendar and schedule utilizing social media management software Stay up-to-date with industry trends and best practices in social media marketing to improve strategies and tactics continuously Campaign & Department Coordination Schedule and update internal signage and marketing messages including, but not limited to, lobby screens, email signatures, and online banking Reorder and maintain marketing printed inventory such as brochures and holiday signageDistribute campaign and marketing materials to branchesAdditional responsibilities (as assigned)Stay current on technical digital marketing trends (e.g., WCAG compliance, image optimization)Assist with internal and NCUA audit as needed Assist with additional marketing initiatives and departmental duties as needed Must comply with all company policies and procedures, applicable laws and regulations, including but not limited to, the Bank Secrecy Act, the Patriot Act, and the Office of Foreign Assets Control.Qualifications and SkillsExperience1-3 years of similar or related professional experience in content creation through social media platforms such as Meta and TikTok.Education/Certifications/LicensesBachelors Degree in Marketing or CommunicationsInterpersonal SkillsAbility to speak and effectively present information and respond to questions from groups of employees, customers and managers. Ability to provide constructive feedback to others.Other SkillsKnowledge and understanding of website design, user experience and UA marketing trends •Ability to ensure content meets WCAG Compliance •Must have a working knowledge of Microsoft Office Products and design software such as Adobe Photoshop, Canva and CapCut.•Exceptional knowledge of the English language is particularly important.Minimum Starting Wage: $22.20 Hourly (Negotiable based on Experience)